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Peter Zmijewski - Twitter http://amplify.com/u/9hhu

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Peter Zmijewski - Twitter http://amplify.com/u/9hhu

Peter Zmijewski - Twitter

http://amplify.com/u/9hhu

Peter Zmijewski - Twitter

Internet Marketer who is none other than Peter Zmijewski, also founder at KeywordSpy; users who wants to get updated news about Keywordspy & Peter Zmijewski, just by a smooth click with your finger on twitter.com/Peterzmijewski

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KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and wants to remain updated with their competitors; internet marketing strategies. We provide in-depth competitor analysis and compares the results with the competitors marketing ads.For more information please visit us @ http://econnect.entrepreneur.com/Peterzmijewski http://amplify.com/u/9h0c

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KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and w... http://amplify.com/u/9h0c

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KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and w... http://amplify.com/u/9h0c

KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and wants to remain updated with their competitors; internet marketing strategies. We provide in-depth competitor analysis and compares the results with the competitors marketing ads.For more information please visit us @ http://econnect.entrepreneur.com/Peterzmijewski http://amplify.com/u/9h0c

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KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and w... http://amplify.com/u/9h0c

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KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and w... http://amplify.com/u/9h0c

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KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and wants to remain updated with their competitors; internet marketing strategies. We provide in-depth competitor analysis and compares the results with the competitors marketing ads.For more information please visit us @ http://econnect.entrepreneur.com/Peterzmijewski http://amplify.com/u/9h0c

KeywordSpy is highly recommended for any company, big or small, who is looking to work on multiple niches and wants to remain updated with their competitors; internet marketing strategies. We provide in-depth competitor analysis and compares the results with the competitors marketing ads.For more information please visit us @ http://econnect.entrepreneur.com/Peterzmijewski http://amplify.com/u/9h0c

Site Links for PPC Ad and Keyword Results Enhancement

Google Adwords’ Site Links, while innovative, is quite overlooked when it comes to site promotion. Thankfully, you don’t have to be part of that breed. Today, I will show you how to exploit this nifty tool of Adwords, and use it to your advantage.

The Site Links feature enables you to put extra keywords in order to lead to other portions on your site, aside from the homepage. With this, people can cut to the chase and access the information they desire without having to start from the homepage. The privilege of using this feature is handed out to those who bid for a certain keyword and have their site appear for it. For example, you have a site called Siteclicks.com, you would bid on “siteclicks”to ensure it gets the first result. Google can give you up to 4 additional Destination URLs for your ad, for users to quickly access the information they want.

In the Adwords Interface, Sitelinks could be located in the Campaign Level. But not all ads will have Sitelinks connected to them, so you have to choose the campaign you will attach the Sitelinks to wisely.

You will also be given the option on how you would want to display your sitelinks, whether in a straight line, or in a line-by-line (many row) formation.

Once the Sitelinks are saved, they will show up in the Ad extensions section, together with related metrics (clicks, impressions, CTR).

The ads’ main destination URL is still the URL considered for the landing page quality for individual ads. This helps to promote new products or non-performing ones. But Google will still check the relevancy of such links to their corresponding pages. So it is important to note the relevancy of the keywords to use.

Here are just some advantages for using Site Links:

· You can choose your niche before users access your site.

· You can segment a main brand further into sub-brands while staying focused on the main brand

· You can direct people from your main page directly to the pages that have the information they searched for

· You can include more text in the setup process. The text you include should have keywords in it as much as possible, but you also need to prevent overspamming and do it in the most stylistic manner possible.

· You can get additional links to content deeper in the sites (you are given up to 4 additional destination URLs)

Just like the whole Adwords setup, using Sitelinks proves to be tricky. So, for a maximum experience of the feature, we suggest following the said guidelines to produce better Sitelinks:

· Create a navigable landing page

· Pay attention to the keyword positioning (not very repetitive text for links)

· Pay attention to the other content (headers, titles, etc.)

Apart from that PPC stats are lifted, most significant of which is the one for clickthrough rate. The better people are directed to the ideal page they are looking information for, the better that there will be a conversion. Google reports early users of Sitelinks had a 30% increase in CTR. Some brands also reported brand PPC sales increases in the 15-40+% range.

In lieu of this, knowledge of the importance of clickthrough rate gives us a chance to enhance the effectiveness of our site through SEO. As a rule, linking to high converting ads will increase your CTR. In choosing campaigns to which Sitelinks should be assigned, one should keep in mind that it should be assigned to very good ads. With AdWords, you should be able to monitor the impact created by each ad.

The monitoring could be done by trial and error. You could choose to run test campaigns, one with Sitelinks and one without. After a certain period of time, check the CTRs that each gets. If one is significantly higher than the other in terms of CTR, consider this to be your preferred ad. Use the tagging option on Google Analytics to see the links clicked on.

Finally, note that one of the important things to note is the text for the Links. Here are pointers to remember when writing the Site Link text:

· Site Link should be used as a summary for the page it links to

· Concise text as opposed to long winded descriptions

· Clear descriptions of the actions you would require from users

Since the SEO value of a site is crucial when choosing your Site Link text, it’s best if you can look to keyword tools for keywords pertaining to your site that would rank highly and are possible targets for people who search. The KeywordSpy service, for example, could come in handy in two ways:

1. With KeywordSpy Research, you can type in a keyword, find out the synonyms for that keyword through the Related and Similar Keywords tabs, and also consider misspelled versions of the keyword (for better SEO) through the Mispell tab. Helpful metrics such as Search Volume should guide you into discerning the best options for text.

2. With KeywordSpy Tracking, you can enter all of the keywords and track their performance over Google, Yahoo and Bing, and in up to over 30 countries. By doing so, you can single out the keywords which do well in SEO through their corresponding metrics (which are updated in real time). Furthermore, you can use the keyword suggestion tool, which shows keywords also used by the domains tracked by the system, and consider them as well for Sitelinks incorporation.

In addition, both modules are available in the Professional account, so you can hit two birds with one stone on this task should you choose to use that package. Cool, isn’t it?

Site Links on Adwords is a promising and bright opportunity, and you can either use it to your advantage or waste it. With the tips I’ve given you, hopefully, you can usher yourself on to Adwords success via this valuable new feature.

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. With deep knowledge and a thorough understanding of the rules of the internet marketing industry, Peter Zmijewski taught several young minds the art of becoming successful internet entrepreneurs. Impressed with his tactics and his way of teaching, his students tagged him as the “Internet Marketing Guru” and today his name is added to the list of Famous Internet Marketing Gurus the internet has ever seen.

Optimize Your Organi

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Optimize Your Organic Keyword Presence – Use KeywordSpy

Building a website is as easy as ABC and even a newbie can do it without getting extensive help from anyone. Making and maintaining its online visibility is another question and it sure is a tough one.

An aesthetically appealing design on your website can definitely catch the attention of users, however, without proper optimization, your efforts to make a creative website theme is useless if no one will reach your website to take a look at it --- this is where SEO (Search Engine Optimization) comes into play.  SEO plays a very significant role in boosting your website's visibility in search engines.

Surveys conducted by various companies show that majority of web users/searchers usually do not go past the first two or three pages of the Search Engine Results Page (SERP), but with the proper application of SEO techniques, a guaranteed visibility of your website is in the bag.

Now the challenge is: How will you optimize your website to make it more visible online?

Of course one can always get help from companies offering expert SEO and PPC services, however, if you are operating a small business with only a limited budget allocated for online advertisement campaigns, this is not a viable option.

So, how will you compete with huge companies that are investing millions and millions of dollars if you are just starting your online campaigns?

Simple! Take advantage of your competitor's organic keywords! Organic Keywords, also known as natural keywords, are those that appear naturally on your website and are the ones responsible for the free traffic a site generates via popularity rank in a search engine's result pages.

The most significant factor that has to be considered in setting up an organic keyword campaign for a website is keyword relevance in relation to the website content and target customers.  For example if your site is selling insulated pants with the brand name “HeatPants x5”, and provided that the brand name is not yet well known as it is a relatively new release, then it should be noted that keyword selection for this scenario should not only involve the brand name itself but the more common search strings that potential customers will most likely use – in this case it is “insulated pants”.

Therefore, in order for you to take advantage of organic keywords, first, you have to identify what those keywords are, especially the keywords used by your competitors in their advertising campaigns. For you to determine these keywords, you need an efficient keyword research tool.

With the above SEO tip mentioned, it is imperative that you use a tool that will help you optimize if not maximize your organic keyword campaign. This is where KeywordSpy comes into the picture.  With KeywordSpy you can discover your competitors’ organic keywords which you can use to position your ad much better.

Here’s how it works:  by spying on your competitor sites' organic data, KeywordSpy continuously suggests effective organic keywords so you'll know and you'll be able to visualize which keywords are effective for your campaign.

KeywordSpy also offers the following two key features: Competitive Intelligence and Keyword Research.

Establishing better website traffic and increased profits are within your reach. Start improving your SEO results by using KeywordSpy today.

Peter Zmijewski is the founder and CEO of KeywordSpy.com   . You can find more information about him at PeterZmijewski.com .

Your Guide to Dynamic Keyword Insertion

An advanced feature that can help make your ad more relevant to a diverse audience is using “Dynamic Keyword Insertion”. Dynamic Keyword Insertion is sometimes referred to as the “dirty little secret” by PPC marketing agencies and the cornerstone of most internet marketing eBooks written by self proclaimed gurus. We need to fully understand Dynamic Keyword Insertion before implementing this feature in our campaigns and seeing it increase the ad’s click through rate as well as quality score.

This feature can be used with any text-based ads but should be used with care. Take your time to learn keyword insertion before implementing this technique to your account.

WHAT EXACTLY IS DYNAMIC KEYWORD INSERTION?

As we may or may not know, major PPC engines would show your keywords in bold letters in your ad as a reward for the relevancy of your PPC advertisement. Example: If you type keyword “Guitar sale” in the Google search bar, you will get results from Conrad-int.com. On the PPC ad, you will notice that the keywords searched by the user which triggered the ad are in bold, not only in the title, but the ad copy and the display URL as well. This will definitely pull a searcher’s eye, increase your click through rate (CTR), and also your quality score. This simply means that when your ad contains keywords that are bold, you are telling the user or the searcher you got the information they want to see or what they are looking for.

You may still be wondering where dynamic keyword insertion comes in here. It comes in when you have to use a lot of keywords for your ad. You could create individual ads for each keyword which will take a lot of your time, effort and of course money, or you could just write a single ad and let Google, Yahoo or MSN insert the keywords dynamically for you.

Allow me to give an example of what it is I’m referring to here: (we’ll take into account only a few keywords just for this purpose) Old Cars, Cheap Cars and Used Cars. Instead of writing individual ads for each keyword, we will just use some codes to let major search engines insert these keywords for us. In your ad group “Cars” you can create the following code: (Your ad group should also contain the keywords: Old Cars, Cheap Cars and Used Cars)

• Buy {KeyWord: Cars}
• We Sell {KeyWord: Cars}
• Free Maintenance for 1 Month
• brookcars.com/{KeyWord: Cars}

Depending on the keywords the users are searching, your ad will show up like the following:

Sample Query 1: Old Cars
Sample: Ad: Buy Old Cars

• We Sell Old Cars
• Free Maintenance for 1 Month
• Brookcars.com/OldCars

Sample Query 2: Cheap Cars
Sample Ad: Buy Cheap Cars

• We Sell Cheap Cars
• Free Maintenance for 1 Month
• Brookcars.com/CheapCars

As you can see when someone searches and types in the keyword for your ad group, your ad will show up in that manner except when a user searches for a variation of your keyword or a broad match of your keyword, you will see that the default text will show up. The default text is the text after the “{Keyword:” in your default ad. Remember your default text should still fit the maximum characters limit.

As you have noticed, keywords can be inserted dynamically into any part of your ad, including the destination URL. With this, searchers right away see what you are offering and will click on your ad seeing that it is relevant to what they’re looking for.

VARIATIONS AND CAPITALIZATIONS
There is a standard format in inserting keywords, this is {keyword: yourdefaulttext}. There are also variations to the standard format. In this case you can choose which letter of the keyword to capitalize.

These variations are as follows:

• keyword - old cars
• Keyword - Old cars
• KeyWord - Old Cars
• KEYword - OLD cars
• KEYWord - OLD Cars
• KeyWORD - Old CARS
• KEYWORD - OLD CARS

CONCLUSION
In conclusion, this feature is very helpful but one should be very careful when using this. There are several ways that you can manipulate this feature. An example would be getting the correct keywords for that specific ad group, meaning you should know what the similar and related keywords for your ads are. There are many ways for you to find out what these keywords are and the best way is by using a keyword research tool such as KeywordSpy whose feature includes giving information on similar and related keywords of your keyword of choice. Other helpful analytics such as ROI values are also provided by KeywordSpy which will help you filter out the best keywords for your advantage.

Now the challenge for you is to create a better, more dynamic ad. Just also bear in mind that all your ads should follow the search engine’s advertising policy.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.com

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How PPC Will Later Translate To SEO

PPC is an effective way to get leeway for the launch of a web business. For a startup strategy, it clearly has the edge over SEO, as evidenced by these facts:

* PPC traffic has the ability to convert at 2.03%, as opposed to natural traffic, which converts at 1.26%
* PPC visitors have been recognized to spend about 10% more money on sites than natural visitors.
* PPC visitors remained on sites 29% longer than those who came to the site organically.

However, as it can be costly in the long run, one must consider implementing more SEO strategies later on to offset such costs. In this article we discuss the factors that can drive the transition from the position-establishing and trailblazing concept of website PPC to more inexpensive but trickier website SEO.

--- Not All Keywords You Use Will Be Worth It ---
Keyword tools are very useful when trying to identify terms that will make a website stand out. You will, at first, incorporate the keywords shown by these tools. However, you have to realize that you face stiff competition, if you try to bid for certain terms immediately and without planning.

Identifying PPC metrics for keywords will go hand in hand with your corresponding SEO campaign. There will come a point wherein you will curb spending for PPC and focus instead on organic metrics to get your site noticed. In that case, you would select the high converting keywords on PPC and include them in the organic content of the website so that the website will have more clicks without you having to spend for them this time around.

--- Long Tail Keywords ---
In a way, the idea of long tail keywords has something common with the abovementioned element. Initially and ideally, you will start with a PPC keyword campaign employing the broad match type. But further on, as you research the search engines, you will see that your campaign will be ranking for certain long tail keywords. You must then take these keywords in account for your strategy, in order to have other options for SEO exposure.

For example, you entered a broad match campaign in Adwords for “cheap cycle parts”. After a month, you then either or Google, or lookup your domain on a keyword tool, and notice that your ads are getting high traffic for “cheap polaris atv parts”. This could only mean that this keyword phrase is getting search traffic to your site. Therefore, you could use it to organically optimize your site through strategic inclusion in the site’s content.

In other words, after undertaking broad match PPC strategy, you are able to narrow down the long tail searches you can possibly use for your campaign, by showing you the long-tail keywords that have converted for your advertising campaign.

--- Meta Descriptions ---
If done creatively, meta descriptions will not only place your website high in the rankings of search engines, but it will also get your website a high clickthrough rate no matter your position. While the first result will usually grab the most attention, the corresponding results can be viewed too if they have a description that can grab the attention of the searching party.

Indeed, running and testing your PPC campaign will eventually help you find out the ad-keyword combinations that are driving traffic to your site. And identifying them will make you later incorporate them in the meta description for your page, to be able to help it be located in the search engines while lowering your overall spending for PPC.

--- SEO by Quality Score ---
With PPC you also later get to know the quality score for keywords that you use. Quality Score would be the metric linking a website to the relevancy of the keywords and ads used for it, and its clickthrough rate (CTR), or the clicks a site gets per impression of its ad. This metric, while subjective, can still give you a healthy opinion on what keywords are relevant to you site; and with this idea, you can target the people who you want your site marketed to.

In the end, a successfully converted campaign from mostly-paid to eventually-free will pay off when the transitional factors are attended to. It’s a concept steeped in logic, really; but many aspirants tend to overlook it and end up putting out more or less effort in doing their campaigns. So make sure you know your campaign inside out and pay special attention to the factors that you think can be less paid-for in the course of your marketing/optimization quest.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.

Peter Zmijewski http://amplify.com/u/8hjk

Peter Zmijewski

Peter Marek Zmijewski who is a famous internet marketing guru as well as a renowned internet entrepreneur, and a hedge fund manager. At the age of 18, he made his first million by selling the Hot Chilli Application, which he wrote in two weeks while studying in the university full time, and sold it to customers from 50 different countries worldwide.

See this Amp at http://amplify.com/u/8hjk

Peter Zmijewski http://amplify.com/u/8hji

Peter Zmijewski

Peter Marek Zmijewski who is a famous internet marketing guru as well as a renowned internet entrepreneur, and a hedge fund manager. At the age of 18, he made his first million by selling the Hot Chilli Application, which he wrote in two weeks while studying in the university full time, and sold it to customers from 50 different countries worldwide. He is also known to coach others for free, on how to become successful internet entrepreneurs themselves, for little or no start up costs. He also conducts no fee seminars on hedge fund trading. Today he is the Founder and CEO of KeywordSpy.com, having a huge and varied clientele that includes American Express, IBM, Toyota and HP.

See this Amp at http://amplify.com/u/8hji

Peter Zmijewski http://amplify.com/u/8hdh

Peter Zmijewski

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. While studying Information Systems at the University of Melbourne, he wrote his first software application called Hot Chilli. Hot Chilli had a special feature which added special effects into web pages even before FLASH was introduced in the market.

See this Amp at http://amplify.com/u/8hdh

Peter Zmijewski http://amplify.com/u/8hde

Peter Zmijewski

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. While studying Information Systems at the University of Melbourne, he wrote his first software application called Hot Chilli. Hot Chilli had a special feature which added special effects into web pages even before FLASH was introduced in the market.

See this Amp at http://amplify.com/u/8hde

Peter Zmijewski http://amplify.com/u/8hc7

Peter Zmijewski

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. While studying Information Systems at the University of Melbourne, he wrote his first software application called Hot Chilli. Hot Chilli had a special feature which added special effects into web pages even before FLASH was introduced in the market.

See this Amp at http://amplify.com/u/8hc7

Be a Super Affiliate

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Be a Super Affiliate

Be a Super Affiliate with Keywordspy http://htxt.it/x7x4

How to be a Super Affiliate Using KeywordSpy

For the highly motivated individual, there exists a virtually limitless number of ways to make money on the Internet with a minimum of technical savvy. You don't have to be an IT Professional or have a degree in Computer Science to get started either, as the most lucrative paths to online wealth require more business acumen and initiative than computer smarts. Affiliate Marketing has emerged in the last few years as one popular and highly attractive way to bring in serious revenue. So-called “Super Affiliates” can make literally hundreds of thousands of dollars a year.

What exactly is a Super Affiliate? Simply speaking, Super Affiliates are virtual sales people who are capable of directing substantial amounts of Internet traffic to the product or service sales pages of online vendors. Some of this traffic results in sales or conversions for the vendor in question. In return for the traffic referred, the vendor splits a portion of the profits with the affiliate responsible based on how many sales they generate. In most affiliate programs, the bulk of conversions often result from the referral work of a small, highly productive group of agents, hence the “Super Affiliate” label.

The truly successful Super Affiliate employs a variety of techniques to claim such a large share of the affiliate referrals. Such techniques include Article Marketing, Pay Per Click Search Engine based advertising as well as Social Networking, to name a few strategies. Often times, a Super Affiliate will set up a number of “feeder” sites that provide helpful information related to the specific niche or industry they're targeting, such as consumer electronics or real estate. On their websites, they'll include Affiliate Links along with their main content, that direct interested readers to products or services that help them solve their unique problem or fill a need, and give credit to themselves in the event of a sale.

Let's take a “virtual”, online software product and look at how you'd go about promoting it and collecting affiliate commissions on sales you secure. One popular tool used in Affiliate Marketing itself is called KeywordSpy. KeywordSpy is a web-based program that allows affiliates to look into the popularity of certain keywords used in Search Engine queries to see how often they're used in searches for a variety of purposes. Most affiliates then look for unexploited “keyword niches” with little competition from other marketers which nonetheless are used by many ordinary users to look for products. Super Affiliates can then tailor promotional websites around these keywords to rank at the top of the Search Engine Results Pages for those queries, grabbing the lion's share of the traffic for them and hopefully producing affiliate sales from that traffic.

As with practically any other industry or realm of commerce, the most important factor in becoming a successful Super Affiliate is effort and momentum. It all comes down to hard work, perseverance and research. Most Super Affiliates spend the bulk of their time looking for promising niches, then tracking down the most viable keywords to focus on for getting quality, “organic” traffic from Search Engines for the least amount of money spent promoting sites centered on such keywords. It's a fairly complicated area of E-commerce which is difficult to fully cover in such a short synopsis, but that's more or less the gist of Affiliate Marketing. The most attractive aspect of Affiliate Marketing is that anyone can master it if they put in the time to learn the ins and outs of the process without a lot of money spent upfront.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.