Wednesday, November 30, 2011

Just How Smart Are Search Robots? http://amplify.com/u/a1j63p

Just How Smart Are Search Robots?

Matt Cutts announced at Pubcon that Googlebot is “getting smarter.” He also announced that Googlebot can crawl AJAX to retrieve Facebook comments coincidentally only hours after I unveiled Joshua Giardino's research that suggested Googlebot is actually a headless browser based off the Chromium codebase at SearchLove New York. I'm going to challenge Matt Cutts' statements, Googlebot hasn't just recently gotten smarter, it actually hasn’t been a text-based crawler for some time now; nor has BingBot or Slurp for that matter. There is evidence that Search Robots are headless web browsers and the Search Engines have had this capability since 2004.

A headless browser is simply a full-featured web browser with no visual interface. Similar to the TSR (Terminate Stay Resident) programs that live on your system tray in Windows they run without you seeing anything on your screen but other programs may interact with them. With a headless browser you can interface with it via a command-line or scripting language and therefore load a webpage and programmatically examine the same output a user would see in Firefox, Chrome or (gasp) Internet Explorer. Vanessa Fox alluded that Google may be using these to crawl AJAX in January of 2010. However Search Engines would have us believe that their crawlers are still similar to Unix’s Lynx browser and can only see and understand text and its associated markup. Basically they have trained us to believe that Googlebot, Slurp and Bingbot are a lot like Pacman in that you point it in a direction and it gobbles up everything it can without being able to see where it’s going or what it’s looking at. Think of the dashes that Pacman eats as webpages. Every once in a while it hits a wall and is forced in another direction. Think of SEOs as the power pills. Think of ghosts as technical SEO issues that might trip up Pacman and cause him to not complete the level that is your page. When an SEO gets involved with a site it helps a search engine spider eat the ghost; when they don’t Pacman dies and starts another life on another site.

That’s what they have been selling us for years the only problem is it’s simply not true anymore and hasn’t been for some time. To be fair though Google normally only lies by omission so it’s our fault for taking so long to figure it out. I encourage you to read Josh’s paper in full but some highlights that indicate this are:
  • A patent filed in 2004 entitled “Document Segmentation Based on Visual Gaps” discusses methods Google uses to render pages visually and traversing the Document Object Model (DOM) to better understand the content and structure of a page. A key excerpt from that patent says “Other techniques for generating appropriate weights may also be used, such as based on examination of the behavior or source code of Web browser software or using a labeled corpus of hand-segmented web pages to automatically set weights through a machine learning process.”
  • The wily Mr. Cutts suggested at Pubcon that GoogleBot will soon be taking into account what is happening above the fold as an indication user experience quality as though it were a new feature. That’s curious because according to the “Ranking Documents Based on User Behavior and/or Feature Data” patent from June 17, 2004 they have been able to do this for the past seven years. A key excerpt from that patent describes “Examples of features associated with a link might include the font size of the anchor text associated with the link; the position of the link (measured, for example, in a HTML list, in running text, above or below the first screenful viewed on an 800.times.600 browser display, side (top, bottom, left, right) of document, in a footer, in a sidebar, etc.); if the link is in a list, the position of the link in the list; font color and/or attributes of the link (e.g., italics, gray, same color as background, etc.);” This is evidence that Google has visually considered the fold for some time. I also would say that this is live right now as there are instant previews that show a cut-off at the point which Google is considering the fold.
  • It is no secret that Google has been executing JavaScript to a degree for some time now but “Searching Through Content Which is Accessible Through Web-based Forms” shows an indication that Google is using a headless browser to perform the transformations necessary to dynamically input forms. “Many web sites often use JavaScript to modify the method invocation string before form submission. This is done to prevent each crawling of their web forms. These web forms cannot be automatically invoked easily. In various embodiments, to get around this impediment, a JavaScript emulation engine is used. In one implementation, a simple browser client is invoked, which in turn invokes a JavaScript engine.” Hmmm…interesting.
Google also owns a considerable amount of IBM patents as of June and August of 2011 and with that comes a lot of their awesome research into remote systems, parallel computing and headless machines for example the “Simultaneous network configuration of multiple headless machines” patent. Though Google has clearly done extensive research of their own in these areas. Not to be left out there’s a Microsoft patent entitled “High Performance Script Behavior Detection Through Browser Shimming” where there is not much room for interpretation; in so many words it says Bingbot is a browser. "A method for analyzing one or more scripts contained within a document to determine if the scripts perform one or more predefined functions, the method comprising the steps of: identifying, from the one or more scripts, one or more scripts relevant to the one or more predefined functions; interpreting the one or more relevant scripts; intercepting an external function call from the one or more relevant scripts while the one or more relevant scripts are being interpreted, the external function call directed to a document object model of the document; providing a generic response, independent of the document object model, to the external function call; requesting a browser to construct the document object model if the generic response did not enable further operation of the relevant scripts; and providing a specific response, obtained with reference to the constructed document object model, to the external function call if the browser was requested to construct the document object model. Curious, indeed. Furthermore, Yahoo filed a patent on Feb 22, 2005 entitled  "Techniques for crawling dynamic web content" which says "The software system architecture in which embodiments of the invention are implemented may vary. FIG 1 is one example of an architecture in which plug-in modules are integrated with a conventional web crawler and a browser engine which, in one implementation, functions like a conventional web browser without a user interface. Ladies and gentlemen I believe they call that a "smoking gun." The patent then goes on to discuss automatic and custom form filling and methods for handling JavaScript. Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j63p

Just How Smart Are Search Robots?





Matt Cutts announced at Pubcon that Googlebot is “getting smarter.” He also announced that Googlebot can crawl AJAX to retrieve Facebook comments coincidentally only hours after I unveiled Joshua Giardino's research that suggested Googlebot is actually a headless browser based off the Chromium codebase at SearchLove New York. I'm going to challenge Matt Cutts' statements, Googlebot hasn't just recently gotten smarter, it actually hasn’t been a text-based crawler for some time now; nor has BingBot or Slurp for that matter. There is evidence that Search Robots are headless web browsers and the Search Engines have had this capability since 2004.









A headless browser is simply a full-featured web browser with no visual interface. Similar to the TSR (Terminate Stay Resident) programs that live on your system tray in Windows they run without you seeing anything on your screen but other programs may interact with them. With a headless browser you can interface with it via a command-line or scripting language and therefore load a webpage and programmatically examine the same output a user would see in Firefox, Chrome or (gasp) Internet Explorer. Vanessa Fox alluded that Google may be using these to crawl AJAX in January of 2010.



However Search Engines would have us believe that their crawlers are still similar to Unix’s Lynx browser and can only see and understand text and its associated markup. Basically they have trained us to believe that Googlebot, Slurp and Bingbot are a lot like Pacman in that you point it in a direction and it gobbles up everything it can without being able to see where it’s going or what it’s looking at. Think of the dashes that Pacman eats as webpages. Every once in a while it hits a wall and is forced in another direction. Think of SEOs as the power pills. Think of ghosts as technical SEO issues that might trip up Pacman and cause him to not complete the level that is your page. When an SEO gets involved with a site it helps a search engine spider eat the ghost; when they don’t Pacman dies and starts another life on another site.





That’s what they have been selling us for years the only problem is it’s simply not true anymore and hasn’t been for some time. To be fair though Google normally only lies by omission so it’s our fault for taking so long to figure it out.



I encourage you to read Josh’s paper in full but some highlights that indicate this are:



  • A patent filed in 2004 entitled “Document Segmentation Based on Visual Gaps” discusses methods Google uses to render pages visually and traversing the Document Object Model (DOM) to better understand the content and structure of a page. A key excerpt from that patent says “Other techniques for generating appropriate weights may also be used, such as based on examination of the behavior or source code of Web browser software or using a labeled corpus of hand-segmented web pages to automatically set weights through a machine learning process.”


  • The wily Mr. Cutts suggested at Pubcon that GoogleBot will soon be taking into account what is happening above the fold as an indication user experience quality as though it were a new feature. That’s curious because according to the “Ranking Documents Based on User Behavior and/or Feature Data” patent from June 17, 2004 they have been able to do this for the past seven years. A key excerpt from that patent describes “Examples of features associated with a link might include the font size of the anchor text associated with the link; the position of the link (measured, for example, in a HTML list, in running text, above or below the first screenful viewed on an 800.times.600 browser display, side (top, bottom, left, right) of document, in a footer, in a sidebar, etc.); if the link is in a list, the position of the link in the list; font color and/or attributes of the link (e.g., italics, gray, same color as background, etc.);” This is evidence that Google has visually considered the fold for some time. I also would say that this is live right now as there are instant previews that show a cut-off at the point which Google is considering the fold.


  • It is no secret that Google has been executing JavaScript to a degree for some time now but “Searching Through Content Which is Accessible Through Web-based Forms” shows an indication that Google is using a headless browser to perform the transformations necessary to dynamically input forms. “Many web sites often use JavaScript to modify the method invocation string before form submission. This is done to prevent each crawling of their web forms. These web forms cannot be automatically invoked easily. In various embodiments, to get around this impediment, a JavaScript emulation engine is used. In one implementation, a simple browser client is invoked, which in turn invokes a JavaScript engine.” Hmmm…interesting.




Google also owns a considerable amount of IBM patents as of June and August of 2011 and with that comes a lot of their awesome research into remote systems, parallel computing and headless machines for example the “Simultaneous network configuration of multiple headless machines” patent. Though Google has clearly done extensive research of their own in these areas.



Not to be left out there’s a Microsoft patent entitled “High Performance Script Behavior Detection Through Browser Shimming” where there is not much room for interpretation; in so many words it says Bingbot is a browser. "A method for analyzing one or more scripts contained within a document to determine if the scripts perform one or more predefined functions, the method comprising the steps of: identifying, from the one or more scripts, one or more scripts relevant to the one or more predefined functions; interpreting the one or more relevant scripts; intercepting an external function call from the one or more relevant scripts while the one or more relevant scripts are being interpreted, the external function call directed to a document object model of the document; providing a generic response, independent of the document object model, to the external function call; requesting a browser to construct the document object model if the generic response did not enable further operation of the relevant scripts; and providing a specific response, obtained with reference to the constructed document object model, to the external function call if the browser was requested to construct the document object model. Curious, indeed.



Furthermore, Yahoo filed a patent on Feb 22, 2005 entitled  "Techniques for crawling dynamic web content" which says "The software system architecture in which embodiments of the invention are implemented may vary. FIG 1 is one example of an architecture in which plug-in modules are integrated with a conventional web crawler and a browser engine which, in one implementation, functions like a conventional web browser without a user interface. Ladies and gentlemen I believe they call that a "smoking gun." The patent then goes on to discuss automatic and custom form filling and methods for handling JavaScript.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Tuesday, November 29, 2011

Learn from the mistakes of others http://amplify.com/u/a1j4n1

Learn from the mistakes of others

It’s great to have a list of things to do, but it’s even more useful to know what not to do.

Some of the pitfalls that I was warned away from include:
  • Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too.
  • Don’t wait to start your list. This was the most commonly reported newbie mistake  even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.
  • Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.
  • Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met it’s the only way you’ll be able to offer a better solution.
  • Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain  but others will remember you, and want to follow.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j4n1

Learn from the mistakes of others





It’s great to have a list of things to do, but it’s even more useful to know what not to do.





Some of the pitfalls that I was warned away from include:



  • Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too.


  • Don’t wait to start your list. This was the most commonly reported newbie mistake  even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.


  • Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.


  • Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met it’s the only way you’ll be able to offer a better solution.


  • Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain  but others will remember you, and want to follow.




Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.


Monday, November 28, 2011

How Will Encrypted Search Data Impact SEO http://amplify.com/u/a1j2y5

How Will Encrypted Search Data Impact SEO

Google announced that, in order to make search more secure for their users, they were “enhancing our default search experienc when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page.” Basically, Google is no longer passing data about users’ search behavior over the site they clicked on from the SERP.



So what does this mean for website owners? Google spelled it out in the same blog post



What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools.



Understandably, the SEO community was more than a little nervous after this announcement. Being able to identify which keywords a person searched for before they arrived at a website is one of the most important pieces of information we have to make educated SEO recommendations for our clients. Website owners who manage their own SEO rely on this information as well. Targeting the right keywords is one of the fundamental musts of any SEO campaign. If we can’t see what search queries people are using to find our site, then we don’t know if we are targeting the right keywords! I don’t like to blindly pick and choose what keywords I think are best for a site without having the data to back it up.



Matt Cutts, the director of web spam at Google, announced that Google estimates this change would impact less than 10% of searches being conducted on a daily basis, but I’ve heard grumblings among the search community that it might be much more. As for my own site, I noticed a significant jump in the number of “Not Provided” organic search visits. While it isn’t yet a percentage I feel I should be worrying about, if the trend continues I feel that I won’t be able to trust Google Analytics for vital SEO data!



One of the reasons Google’s new and improved encrypted data is making many site owners nervous is because, even though Google is making the search experience more secure for users, they are also focusing on increasing the number of people with Google accounts. I have a Gmail account that I am almost constantly logged into on my home computer. That means most of my search behavior is being hidden 24-7 from the sites I visit! Droid phones  require a Google account in order to be activated, meaning data from mobile devices is being limited as well.



One of the more frustrating aspects of encrypted search is that it doesn’t affect PPC data, only organic search. Search data is still being provided for Google advertisers, even if someone that clicks on the ad is logged in to their Google account. It makes you wonder if Google is trying to kill two birds with one stone with encrypted search they make searching more secure for the users AND they get advertisers to spend more on their PPC campaigns just to get more accurate data that can be used in their SEO campaigns.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Saturday, November 26, 2011

The Dynamic Duo of Business Blog Marketing: Optimize & Socialize http://amplify.com/u/a1j0gi

The Dynamic Duo of Business Blog Marketing: Optimize & Socialize





Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs reach over 50% of the internet audience. But many companies fail to combine two of the most important tools for boosting relevant traffic and reach: Optimization for search engines and for social media.



Most marketers and bloggers understand the basics of a good business blog and the notion of search engine optimization but often focus more on keywords than the customers that are actually searching.  Adding keywords to blog posts is a common SEO tactic but developing a blog content plan around both search keywords and social topics that represent what customers care about can result in content that is inherently more search, social and customer media friendly.

The Business of Optimizing Social Media



Social Media Optimization involves optimizing social content for topics of interest to both the brand and the communities they seek to engage. SMO also focuses on the ability for social communities to share links and media they find interesting.  Links to content shared on social networks and media sites can drive direct traffic to blog content and serve as a signal that search engines use for ranking blog web pages.



Essentially, socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic. Social sharing can also impact better search visibility, providing  more relevant visitors that are actively looking.

Search and Social Media Friendly



As Internet marketers have emphasized making websites search engine friendly over the past 10 years, the importance of making websites and blogs social media friendly is also important. Great blog content isn’t really great until it’s consumed and shared, so consider how your customers find information online that is most likely to inspire them to do what you want them to do.

A Better Business Blog Strategy



To get more out of the opportunity to improve online discovery of business blog content, here are a few key questions to ask for an “Optimize and Socialize” blog strategy:



  • Who is the blog intended to influence? Prospects, customers, employees, industry analysts, reporters, bloggers.


  • What content will your blog offer that will meet target audience needs?


  • How will addressing those customer needs and telling the brand story manifest as a blog content plan?


  • What search keywords and social topics are relevant to your target audience?


  • Where does your blog content fit in the customer lifecycle of communication with the brand?


  • If the blog content is properly optimized and socialized, how will it influence  measurable business outcomes.




Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Thursday, November 24, 2011

Best Internet Marketing Blogs to Read http://amplify.com/u/a1ixp1

Best Internet Marketing Blogs to Read





Here is a Listing of the Top Internet Marketing Blogs that I Study.



This is a record of the Sites that I examine and remark on. The listing is not in any buy of relevance, but the top two are what I would think of as the Ideal.



Most of these sites have a quite high google page rank. It can be a great concept to remark on these blogs for backlinks. Even if the websites have no-follow on their hyperlinks, a good deal of individuals will read your remarks if you leave fantastic information. Some of these websites have 10,000 or a lot more visitors a day.



  • ProBlogger – Darren Rowse is the writer and this is 1 of the Best Internet Marketing Blogs on the World wide web. This is a Google Page Rank 5 Weblog. He also has yet another Website called TwiTip, which is a great weblog about acquiring the most out of Twitter. This also has a Google Page Rank of five.


  • CopyBlogger – Copywriting Tips for Online Advertising Success – Some of the ideal information about copywriting on the world wide web. They have a Google Web page Rank of 6. Copywriting is a single of the most crucial expertise bloggers, world wide web entrepreneurs and affiliates.


  • Entrepreneurs Journey – Yaro Starak, a blogger from Australia writes this website. I 1st found out about Yaro, by means of his podcasts. He interviews men and women in the blogging and internet advertising and marketing discipline. His website posts are fantastic to read. He has a Page Rank of five for his blog site.


  • Everyday Website Ideas – This is blog I just found a few days ago, but from just the couple of weblog posts I have go through this is a fantastic useful resource. They have a Web page Rank of 6.


  • Seth Godins Website – Seth Godin is Seth is a author, a speaker and an agent of modify for the advertising and marketing world. Deep considering is what Seth is all about. Check out out his composing. His Blog has a Web page Rank of 7, which is the best I have witnessed in the net advertising and running a blog globe.


  • Affiliate Tip – By Shawn Collins – Shawn is primarily an Affiliate Marketer and we all can understand a lot from him. He is the co-founder of the Affiliate Summit, the leading sector conference for affiliate marketing and advertising. This weblog has a Web page Rank 5.


  • Web Enterprise Mastery – This website is created by Jeremy Frandsen aka “Sterling” and Jason Van Orden aka “Jay”. They are focused to helping you escape the nine-to-5 by turning your lifes enthusiasm into an very profitable internet company. They have a Google web page rank of 4.




Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

5 Reasons Nobody Comments On Your Blog





Comments are one of the many metrics used to measure the success of a blog. If your blog isn’t getting any comments, you’re probably not doing too well.



Here are 5 reasons nobody is commenting on your blog.



You’re playing it safe – If you never take a side on an issue or stir up any sort of debate, people won’t have a reason to leave a comment. You need to appeal to your readers’ emotions so they’ll get fired up and want to share their thoughts on the topic at hand.



You’re not asking for comments — It’s simple, but effective. Ask your readers to leave a comment. Treat it like a call to action. When you ask someone to do something, they’re likelier to do it.



You do a poor job moderating comments – Why would anyone leave a comment if you take forever to approve comments or if your comment section is riddled with spam? You have to be an active moderator if you want to give people a good reason to interact in the replies.



You make it too hard to comment — The harder it is to leave a comment, the fewer comments you’ll get. If you require the reader to register for an account before he can comment, you’re going to miss out on a lot of potential comments. Also, if you require the reader to complete a CAPTCHA before their comment can be approved, you could lose more comments because sometimes those images are just too hard to understand.



You’re not getting any traffic — We conclude with what’s probably the most obvious reason you’re not getting any blog comments, because you’re also not getting any traffic! Just because you have a blog and post great content doesn’t mean that readers will automatically come. You have to take the time to promote your posts effectively. Spread them to your audience using Facebook, Twitter, blog carnivals, emails, and other tactics.









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Wednesday, November 23, 2011

Why Internet Marketing Is Important http://amplify.com/u/a1isrb

Why Internet Marketing Is Important







Marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.



Do you have a web site for your company? Business managers that respond yes to this question are already marketing their items or services online just by virtue of the fact that they have a website online. Having a live web site indicates there is the potential for unique Internet customers to access your web site. You might not be actively developing your web site yet you might still find that your internet site produces interest in your products despite the shortage of promotional endeavors; this is a form of passive marketing.



Do you actively join message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts.



However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.



Do you add key phrases which are relevant to your company in the content of your internet site? Company owners that answer yes to this question are additionally already targeting the Web by optimizing their website for these keywords. These search engine optimization (SEO) affects the internet sites whether or not they were even informed of the philosophy of keyword density as well as how it can easily assist to SEO an internet site. Business managers will likely use specific words regularly depending on the type of products as well as services they offer merely since it is natural as well as logical to do so.



This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.



Do you get suggestions from your customers on the web? This is but another example of just how business owners may be accidentally marketing their company on the Internet. Many business managers understand the relevance of soliciting suggestions from customers for business purposes as well as business managers that offer products online may solicit feedback in the form of internet surveys. Although the business owners may be doing this simply for a business reason the fact that it is done internet makes it fall into the category of Web marketing.



We have actually already talked about several ways in which business managers might already be marketing online yet what about company managers who want to have actually a raised online presence? Company managers that may already be marketing online inadvertently might wish to launch a complete scale Web marketing campaign. The finest way to do this is to employ a consultant by having experience in Internet marketing to assist you in designing a campaign which is effective for your target audience.





Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Tuesday, November 22, 2011

Early Holiday Gifts From adCenter http://amplify.com/u/a1iqkf

Early Holiday Gifts From adCenter





At adCenter we pride ourselves on listening to customers in order to continually deliver the best tools and solutions for their search campaigns. This year, we heard our customers say they want improved campaign performance, increased volume, and simpler processes to help save time.



I am happy to report that the Holidays have come early for Yahoo! Search and Bing advertisers this year! In the last two weeks, we’ve released our latest round of pre-holiday features, all delivering on advertisers’ wish lists:



A gift that simplifies: A redesigned web user interface. This will provide advertisers a more intuitive campaign management experience. Specific areas we improved include:



  • Simplified Campaign Set Up for creating campaigns and ad groups, and a sleek, new single-page view with real-time previews and keyword suggestion, enabling quicker campaign deployment.


  • Improvements to Navigation & Discovery to help advertisers manage across their entire account by viewing and editing keywords and ads across multiple campaigns and ad-groups at once.


  • Improvements to Campaign Reporting with new multi-metric trend charts, delivery status notification features and positional bid estimates.

    Improvements to Editing with in-line editing, in-line bid editing, and best position estimations in the keywords grid.




A gift that keeps on giving: An upgrade to the adCenter Desktop. This will make it simpler for advertisers to manage complex tasks and large accounts by streamlining their workflows. Other specific areas we improved on the desktop include:



  • New Welcome Screen takes advertisers on an end-to-end tour of the Desktop tool to help them get set up and started quickly.


  • An expanded Import Campaigns feature to allow advertisers to easily and directly import their Google AdWords campaign data into the Desktop.


  • Clipboard support to enable basic copy and paste functionality so that advertisers can quickly and easily copy data and move it to, from, and within Desktop.


  • Bulk bid suggestions to offer more than 1,000 keywords and let advertisers easily apply changes in order to increase traffic.


  • Simplified Targeting with a default set to the advertisers’ account location, determined by the language listed in their Desktop settings.




A gift that enhances campaigns: The release of several performance reporting tools. These will help advertisers better manage and optimize their search campaigns on adCenter. Some of those features include:



  • New, improved Opportunities Tab that includes bid suggestions for exact/broad match and in-line editing. With this new feature advertisers can easily address underperforming bids to target more volume.


  • New Share of Voice feature that quantifies missed impressions in Account, Campaign, and Ad Group performance reports, and helps prioritize optimizations more effectively.


  • Improved historical and aggregated Quality Score data to allow advertisers to view aggregated quality score by summary or by time frame, including hour, day, week or month.


  • An upgrade to Change History reports so advertisers can view targeting changes and gain better insights into campaign performance related to those changes.






Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Monday, November 21, 2011

Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas





It seems like the controversial Google Panda update has gone beyond its traditional English market updates and went on to conquer other markets. We all remember how Google Panda was feared in America when it struck just a few months ago, and the dreary results it promised local users, as it invalidated the black hat techniques of many web content makers and re-ranked search results based on a new criteria especially designed according to site trustworthiness.



Now there also have been updates in other markets, and, as it was announced that there would be algorithmic search improvements as well for different languages. Such a change would have an impact of  6 - 9% of queries to some degree that will be noticeable to a user. This will be quite low compared to the first launch of Panda, which has made an effect on 12% of English queries, to some degree.



There already has been a big growth for rankings in markets abroad, and this has been proven to be more greatly profitable for years to come. With this in mind, the Google Panda update has seemed to be something a lot of people could pick up on. As things seem to be on track for Google, one could let down their guard easily. But success has proven not to be lasting. In diversifying your optimization efforts and pinning your focus on different traffic channels, algorithm switches could be handled.



Now that you have noticed such a trend for SEO updates, it may be time for you to strengthen your SEO campaign using a strong and effective keyword research tool. KeywordSpy, for example, indexes data from different nations, and covers different languages as a result. In that manner, you can get the words you need. You could spot keywords used by websites based in countries as far as Sweden and Malaysia, as well as find out keywords that are strong in the languages used in those nations, so such is a possibility.



Keep in mind though, that just like what happened in the US regarding the update, you need to concentrate on solidifying your content, and using the keywords in making your content more searchable. Make sure you address all the questions presented earlier in the Google Panda criteria just as discussed in prior write-ups, and you stand a lesser risk of getting affected in the search engine standings.









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas http://amplify.com/u/a1in92

The 8 Habits of Highly Effective Bloggers





Do you want to be a successful blogger?



I do. I might be getting a bit obsessed with it, actually.Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.



I also study how the most successful bloggers got where they are, and I pore over every word that they write.If you want to be a great blogger, you should, too.



A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo

Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

There’s too much advice to follow



So I would read one special report with a great idea and put that into place on my blog. But the next day I’d find a podcast from another top blogger with contradictory advice, so I’d change my blog again. Then I’d come across a third idea from an equally successful blogger, which sent me down a totally new path.Finally I realized I needed to stop focusing on little things like what plug-ins to use, how to write my About Page, or where to position my ads.



I needed to focus on a bigger picture. I wanted to find out what all these top bloggers had in common. Their mindset, their mental habits.I spent a lot of time observing, which led to this list of the eight success traits shared by all top bloggers I’ve found. I’m happy to share it with you.The good news is that even if you don’t have all these personality traits already, most of them can be developed over time. Best of all, if you can cultivate these traits, you’ll become more effective in the rest of your life as well.

1. Effective bloggers are prolific



The first key to being a successful blogger is to write.The more you write, the better your writing gets. The more posts you add to your blog, the more juice you’ll get from search engines. And more content means more reader visits to see what’s new.There’s no way around it; it takes work to be prolific. Effective bloggers work hard. Putting a successful blog together requires a lot of time in front of your computer, and not surfing LOLCats or Twittering about what you had for lunch. Great bloggers put serious time into researching, writing, editing, and planning posts for their blogs.

2. Effective bloggers are concise



It is a truth universally acknowledged by top bloggers; people come to your blog for a reason. Usually because they want to learn something from you.No one wants to read fluff or blather, especially online.Top bloggers know how to quickly get people’s attention, how to keep it, and how to make their posts easy to digest.Most effective bloggers tend toward short posts. They also divide their copy into short paragraphs, and use bullet points or numbered lists to keep the reader scanning. They use compelling subheads so readers can scan for the information they need.



Brevity comes in handy in other areas of life, too. Keep your phone calls short. Pare your email messages down to the essentials. You’ll have more time for creative work, and people will be much more interested in what you have to say.

3. Effective bloggers are analytical



Successful bloggers don’t work or live in a bubble.They always look to their readers, observing carefully to see what readers care about and respond to.They study their statistics, so they know where readers come from what sites, what search engines, what search terms, and even what countries.They know when they tend to get the most traffic, what kinds of posts are best suited for their audience, and what kinds of headlines get tweeted most often.Then they tailor the timing, content, layout, and images of their posts to suit their audience.

4. Effective bloggers are lifelong learners



If you’re new to blogging, you’re probably on a steep learning curve at the moment.Maybe you tell yourself that things will get better when you’ve been doing it longer. There won’t be so much to learn. You’ll have systems in place soon and everything will run smoothly.



Sadly, I think this is a myth. I’ve been using and designing for the Internet for about 15 years, and it keeps changing. Just when you’ve got one element sorted out, something new gets released. Or becomes obsolete. Or mutates in 20 different directions.If you want to stay ahead in blogging, you have to keep learning.Fortunately, being curious and wanting to learn keeps you young and your brain active. A love of learning doesn’t just set you up for a successful blog, but for a successful and happy life.

5. Effective bloggers are focused and consistent



Successful bloggers choose a topic and stick to it.They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.Top bloggers are also consistent about timing. Most stick to regular posting schedules. Whether they post three posts a day or two posts a week, their readers know what to expect.

6. Effective bloggers plan ahead



Successful bloggers know where they’re going. They have a master plan and they stick to it. Yes, they adapt based on feedback, but always in service of a vision.To paraphrase Seth Godin’s recent book Linchpin, “Effective bloggers ship.” Top bloggers don’t waffle for months about the typeface on their upcoming ebook. They may tailor the angle, price, or format to better suit their market. But they don’t let themselves get derailed. They follow the plan.

7. Effective bloggers are persistent



Top bloggers understand that success doesn’t happen overnight. Real success rarely happens quickly.Time is on your side. To get to the top takes consistency, hard work, serious study, and lots of persistence. Successful bloggers don’t give up.

8. Effective bloggers are self-starters



I’ve been self-employed for years.I’ve noticed a lot of people like the idea of working from home, working for themselves, being their own boss. But if you want these things, you need to be able to manage yourself.No one is going to sack you if you’re late. No one reminds you of important deadlines or nags you to get your sales numbers up.If you want to be a successful blogger, you need to be a self-starter. It’s not enough to have good ideas. You have to act on them.









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
The 8 Habits of Highly Effective Bloggers http://amplify.com/u/a1in5l

Thursday, November 17, 2011

Make Sure You Don’t Get the Black Friday Blues http://amplify.com/u/a1ihvn

Make Sure You Don’t Get the Black Friday Blues











We’re fast approaching the season for annual rituals with family, stuffing our faces, watching football, and frantically preparing for Black Friday and Cyber Monday. After all, nearly a quarter of retail revenue for all of Q4 comes in the week beginning on Black Friday. If Q4 is the retail feast, then that week is its main course.



What does this ritual consist of? Hopefully, the major pieces are already out of the way. Creative testing, landing page testing, quality score priming, poring through last’s year data to set up your bid strategy and determining who’s available when – and hopefully not in a tryptophan induced coma  to answer what questions.



But there’s still a lot of last-minute preparation that many marketers tend to forget until, well, the last minute.





Planning Your Ad-vantage



Next week is a lot like rush hour for the search engines  a lot of advertisers trying to steer a lot of creative and bid changes through the same space at the same time. Whether you’re driving these directly in the engines, their desktop tools or a third-party bid management system, those are just the on-ramps. It can all wind up in the same bottleneck.



Try to beat the rush. This is critical. Even though your ads may be scheduled to run Friday at 12:01 a.m., getting them in early can save you headaches and improve performance.



During the holidays, editorial review can simply take longer. And this year, Google will be reviewing all paused ads.



Give yourself two days to get your creative into the systems to ensure adequate time for review and, if necessary, revision. It also can’t hurt to touch base with your engine reps to make sure they don’t see any red flags and to make sure you know how to reach them if your ads wind up getting caught in editorial limbo.





Have a Plan B



The best laid plans always include a back-up. When dealing with countless iterations of ads and keywords, there’s always the chance of a gap somewhere. This is especially true when you factor in the “out of your own control” element of editorial review.



It’s important to keep an evergreen ad in each and every ad group. If your new creative is rejected or doesn’t show up for some reason, a back-up ad will help make sure your group remains active.



If possible, choose from an already-existing ad, preferably one that includes the same promotion, where applicable, as this will mean a higher quality score as opposed to a brand new ad with no quality score.





Who Did What and When?



Even as you check things off your list  or scramble at the last minute remember that you may not be the only one in your account thinking of these things. It sounds simple, but version control can get way out of hand during times of increased pressure.



Whether it’s a colleague, boss, agency, brand manager or someone else who means well, make sure you coordinate and have a system for keeping tabs on who makes what changes. Otherwise, you run the risk of stepping on each other’s toes… or worse.



Similarly, it’s a good idea to produce a bulk download of your account the way it exists before your changes go into place. This can save you a lot of hassle in determining if someone missed something, as well as in troubleshooting with the engines if things don’t go as you anticipate.





Turkeys Get Roasted. Don’t Be One



Most search marketers have had these dates circled on their calendars all year. Planning should have begun in January, if not last November.







There are always small details that can trip up the most prepared of us. With so much on the line, it’s imperative to make sure your i’s are dotted and your t’s crossed.





Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.






Is Your SEO Ready for Cyber Monday http://amplify.com/u/a1iena

Is Your SEO Ready for Cyber Monday





I’ve spoken with more than a few e-commerce site owners who freely admit that more than half of their annual PPC budget is going to be spent in the next few weeks, as sites prepare for the onslaught of shoppers that begin with Cyber Monday and carry through to just before Christmas. Just like Black Friday is supposed to put brick and mortar retailers “back in the black” for their year, the Monday after Thanksgiving has become the same source of revenue for etailers. The profits that stand to be gained on Cyber Monday are astronomical, is your site’s SEO prepared to earn your piece of the pie?

Here are 3 quick things you can do to get your site ready for Cyber Monday:



1. Schedule out your social media messages.

Using the social media management tool of your choice, now is the time to schedule out your social media messages for the next month. What deals/specials/incentives do you want to make your social network aware of? One lone tweet isn’t going to make much of an impact. Schedule slight variations of your messages at different times each day to make sure they have a better chance of being seen by your target audience. The more times your message is seen by your target audience the better; it will help stick your brand in their minds when the time comes to do their online shopping. Just don’t forget to include links back to your site and specific product pages.



2. Target long-tail keywords.

Most shoppers aren’t going to find your e-commerce site by broad keywords like “shoes” or “blouse” or “suitcase.” If you want to effectively compete with the hundreds of other e-commerce sites this Cyber Monday, focus on the long-tail keywords your site can really own. People are looking to buy and they are looking to buy now, meaning they are done with the research phase of their buying cycle. You may not get as many visitors with the long-tail keywords but they are the ones ready to spend immediately. You should also incorporate model and product numbers into your pages so people looking for those specific items will land on your site.



3. Add call-to-actions to your site.

Once a visitor is on your site, you don’t want them leaving it and venturing over to a competitor’s! Get their attention and convince them to buy with your call-to-actions. Try incorporating different call-to-actions at different points on your website and through the checkout process. Are there any shipping incentives you can offer like “Buy today and get guaranteed delivery by December 23rd!” or “Spend $50 or more today and receive free shipping!” What call-to-actions can you use to up-sell your products? Are there any last minute ideas you can recommend to shoppers to make their carts just a little bit fuller?



Keep in mind that the older and more trusted your site is the more likely small changes are going to make an impact. If you only recently launched your e-commerce site you might not be able to make as big a splash this Cyber Monday as you will next year, when your site has had time to age and develop a strong link portfolio.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Wednesday, November 16, 2011

Productive Internet Marketing Tips http://amplify.com/u/a1i91g

Productive Internet Marketing Tips







If you desire to develop your power inside your niche, be motivational and motivating to other people. No matter what your knowledge, product or topic of choice, there men and women who are interested in becoming authorities using a same task. In the event you stick enthusiasm and enthusiasm in to your content and provide assist to people who are new within your niche, those who are obsessed with your subject areas most likely be drawn to your articles. They will also share both you and your content and will return for additional.



Of the easiest ways to forfeit a retailing in affiliate marketing constantly have not clear purchasing a passport online recommendation. Create the purchasing a passport online instructions clear and give them every last bit of strategies they require to enable them to obtain perform done very easily. Youll hazards losing a retailing in the event buyers have trouble understanding how to perform the.



Realize that your internet site is not finest. Nearly all those who own sites think their site is Inchfirst-rateInches, In .incredible In ., and Inches not currently being out done Inch. Imagining by doing this won’t provide ingenious ideas and advancements and yet, and might in the end caused an absence of extended success. Every site available in the market has area for progression. The internet has made conducting business and nameless extramarital relationship. As part of your online marketing strategy, consider supplying understanding on to the faces right behind the brand, whether it’s the Chief executive officer, Boss of Sales and profits, or Part Boss. This is an usually efficient tool for nominal and individually owned companies who depend on possess promotion and relationship marketing and advertising tactics to produce consumers for life.



You need to set aside time to thoroughly attempt every facet of your site weekly. Damaged photographs, web links to 404 pages and mistakes in purchasing passport online kinds will only irritate your clients and harm your graphic. Clients may possibly be inclined to leave a purchase in progress in case the website is irritating to make use of.



In case you have a strong internet marketing solution, you are already aware which goods are your most profitable. Your following thing to do should be to make use of them as flagpoles for further product sales. Identify and promote essentially the most useful attachments and contributory supplies to all your large retailers. These items obtain a improve from your major vendors and wont expect just as much advertising as not related options.



Blog URL Internet marketing is broad sayings that can include pretty something that is due to online marketing. For that reason it won t factor what you are trying to consumer out there Inches? as long as you may use these pointers to your benefit, you should have the capacity to puff the opposition and gain some severe income.



Online Marketing attempts to perform basic objectives for instance such as marketing a companies slogan, health supplement or systems, research their victim crowds and their requirements or must have and finally to re-sell items online system or maybe internet advertising. This information will can expand using a basic fundamental principles.





Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.






Tuesday, November 15, 2011

LG to Debut Google TV in January





LG will debut a Google TV at the Consumer Electronics Show in January 2012, Bloomberg reported. This will be LG's first model with Google TV software pre-installed.



Google has been trying to further it's coalition behind it's Google TV software by partnering up with some of the largest companies in the world. LG, the second-largest TV maker in the world, should help them to secure larger partnerships despite the Logitech deal falling through.



Logitech won't be producing any more Google TV devices after it runs out of inventory. They have even gone as far as cutting prices dramatically to get rid of current inventory. Logitech, which reported a loss of $100 million on the Google TV boxes and their CEO said partnering with Google was a huge mistake.



Despite these warnings and losses from other companies, LG has decided to press forward and integrate with the Google TV software. Neither Clair Jang, spokeswoman from LG, nor Tobin Moroney from Google had any comments on the discussions between the two companies.



LG and bigger rival Samsung Electronics are embracing technologies like the Google TV, 3D, and other new media in a bid to revive the demand for TV. Prices have been plummeting over the past five plus years and both companies want to help make up the losses. Sony, which sells TVs under the Bravia brand, has reported losses eight straight years in it's TV business. The race for new media revenues has begun.



The LG relationship comes as the Mountain View, California-based company is getting more and more competition from Apple Inc. and Microsoft and their recent unveiling the original TV service last year with Sony, Logitech and Dish Network.



Google failed to secure programming with the four major U.S. broadcasting networks CBS, ABC, NBC, and Fox. This could be the reason why Google has been making offers at Hulu and striking up deals with Disney. They want to secure programming for them and their partners.



The Google TV service was recently revamped. Its latest version has opened up the platform to Android developers in hopes to build applications for the TV. Google TV has also simplified its interface and is designed to watch and share YouTube videos easier. The idea of Internet plus TV is inevitable, with reports swirling that Google may even start its own cable TV service, but we'll have to wait for the details of this partnership at CES in Las Vegas in January.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Monday, November 14, 2011

LG to Debut Google TV in January http://amplify.com/u/a1i3a4
Internet Marketing Links – Backlinks To The Top http://amplify.com/u/a1hyz7

Internet Marketing Links – Backlinks To The Top





One of the most important things you will need to do when you build up your internet business is to get a lot of highly qualified traffic to your website, in order to do that you want a high search engine ranking so you can get traffic for free. Using internet marketing links is one way to help increase your page rank to help you get more traffic.



The search engines have many things they look for when it comes to determining your rank.  The bottom line is that they want to see a site that offers a lot of quality to the website visitors.  Anyone who does searches online is basically a customer of the search engines so the search engines want to keep all their customers happy and that reflects in the rankings they’ll give a certain site. So if you want a high search engine ranking you have to have a good website that will provide visitors a lot of helpful information and the search engines will reward you by giving you a high rank.



The number of links you have coming to your site is one of the factors that the search engines will take into consideration when it comes to rank. If they see that your site has a lot of links from other sites online they will consider that almost like an ‘endorsement’ for your site. They will view it as a sign that your site is ‘legitimate’ and worthwhile and they will assume that you can offer their customers a good experience, for that they’ll reward you by giving you a high rank in the search engines results.



The amount of ‘power’ any given link will give you will vary depending on the rank that that site has. For example, a high ranking site that links to your site will give you a huge benefit in the rankings. If on the other hand, the site linking into yours doesn’t have a high rank or a lot of traffic or inbound links of it’s own,  the impact on your site will be much less.



Building links is actually pretty easy to do, there are several ways to go about it. For one thing, when you place an article in an article directory that has a high rank, they will link back to your site and give you a nice inbound link.



You can also contact another website owner and see if they’d like to exchange links. You will place a link to their website on your website, and they will place a link to your website on their website. This works well if you both have similar, not competing, websites and each have a decent amount of traffic.



Internet marketing links is one of several ways you can increase the amount of traffic to your website and it  will not cost you a penny.  By improving the ‘desirability’ of your website you are making the search engines want to reward you by giving your site a high rank.  This will provide you with a ton of free traffic and that is the one thing you  will need to make a lot of money online.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Saturday, November 12, 2011

Email Marketing: Affordable Internet Marketing Technique http://amplify.com/u/a1hppj

Email Marketing: Affordable Internet Marketing Technique





Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers. It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.

4. Don't go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Friday, November 11, 2011

People Are Strange,So Test Your PPC Ads http://amplify.com/u/a1hlpp

People Are Strange,So Test Your PPC Ads





To achieve the highest click-through rates for your PPC adverts, you need to ensure that your ad copy is laser-targeted and then conduct more testing than a Korean nuclear scientist. And then, once you have finished testing, you need to test some more.





You see, we are all smarter than Einstein’s underwear, but we actually have no idea which ads will really perform until we have tested them. I have lost count of the times I have been shocked that the ad I thought would underperform blasted the CTR’s of the other ads out of the water. This is because, in the words of Mr Jim Morrison, ‘People Are Strange’.



How Do I Test My PPC Ads?



This is how I do it:



I always run 4 ads per adgroup (making sure that with Adwords, your campaign settings are set to ‘rotate’ and not ‘optimise’), initially to find the best performing of the 4 and then to use that ad as my ‘control ad’.



Then, I duplicate the control ad another 2 times so that 3 of the 4 ads being rotated are my control ad, with one new ad being tested. I do this because if the new ad being tested bombs, it will only account for one quarter of impressions. I then replace the new ad and keep testing. Once a new ad out-performs my control ad, that ad becomes the control ad. Then, I continue to do this happily ever after.



You will be amazed at how well this works, and how it gradually increases your adgroups CTR.



If you aren’t doing this or something similar, you are a dunderhead, but I don’t mind because it leaves higher click-through rates  for the rest of us.









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Wednesday, November 9, 2011

Yahoo! and Microsoft ready to Move Ahead with the Search Alliance http://amplify.com/u/a1hifg

Yahoo! and Microsoft ready to Move Ahead with the Search Alliance







Today Yahoo! and Microsoft are pleased to announce that we are ready to jointly proceed with transitioning of advertisers and publishers in Europe to the Microsoft Advertising adCenter platform as part of the global roll out of the Yahoo! and Microsoft Search Alliance. The European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.



Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers and better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.



The alliance has made significant progress since its launch: North American advertisers and publishers were transitioned to the Microsoft Advertising adCenter platform prior to the 2010 holiday season, the Asian expansion of our partnership was initiated through the implementation of a brand new combined search marketplace in India on September 30th and the algorithmic transition in all global markets across desktop and mobile, was successfully completed on October 18th.



Both companies have gathered many learning’s through these earlier milestones which can now be applied in Europe to ensure that advertisers and publishers enjoy a quality experience as their search advertising is consolidated in adCenter.



As we start combining Yahoo! and Microsoft search market places in Europe we will work closely with advertisers, publishers and developers on a customised plan designed to make the transition as easy and efficient as possible. Both companies will jointly begin working with most partners early in 2012, well in advance of their planned transition to adCenter.









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.




Microsoft, Yahoo & AOL Formally Announce Their Ad Partnership





Back in September, Microsoft, Yahoo and AOL held a meeting to discuss a potential advertising partnership, which would see the companies banding together to compete with Google. It appears that we’re about to see the fruits of that partnership.



Today, the three Internet giants announced a partnership officially, which it says will benefit advertisers, agencies, and publishers by providing “more efficient access to premium online ad inventory.”



The agreements among the companies will enable ad networks operated by each to offer one another’s premium non-reserved online display inventory to their respective ad customers.



The companies say that while advertisers can continue to partner across the Yahoo Network Plus, AOL’s Advertising.com and the Microsoft Media Network, each is differentiated by its capabilities around data, optimization, packaging and inventory. The partnership, they say, will enhance demand for and value of each party’s display ad offerings and provide better yield for publishers and advertisers.



“We’re thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats,” said Ross Levinsohn, Yahoo EVP of the Americas. “There has a been a significant shift in how inventory is bought and sold, and we’re now 100% focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners. “



“Enhancing choice and scale in today’s display advertising market is a rising tide that lifts all boats,” said Rik van der Kooi, Corporate Vice President of the Microsoft Advertising Business Group. “This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to and demand for high quality inventory. The fact that we’re joining together to offer this kind of access to quality yet each with our own differentiated ad offerings  is something that will benefit the market as a whole.”



“We are excited to be part of this partnership,” said AOL Chief Revenue Officer Ned Brody. “Today’s announcement sets in motion the opportunity for advertisers to achieve scaled solutions across premium publishers. This should reduce friction in the marketplace which will benefit both advertisers and publishers. And this partnership will take our existing Advertising.com partnerships with both Microsoft and Yahoo! to a new level.”









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Microsoft, Yahoo & AOL Formally Announce Their Ad Partnership http://amplify.com/u/a1hcer

Tuesday, November 8, 2011

eHow Not Affected By Google Update http://amplify.com/u/a1h6vg

eHow Not Affected By Google Update





Demand Media released its Q3 earnings report today, including a 25% revenue increase. Also in the report, it said that eHow.com is a top 20 site in the U.S., and had 71.5 million unique users worldwide in September.



On the earnings call, CEO Richard Rosenblatt ran down the latest on the company’s strategy, which of course consists of various content properties, social platforms, advertising and a domain registrar service. The company’s sites get 95 million uniques, he said.



“ehow was not affected,” by Google’s most recent freshness-related algorithm, he said.



You may recall that earlier this year, the company launched a content clean-up initiative for eHow. On the last quarter’s earnings call, the company reported that it had deleted about 300,000 eHow articles in addition to implementing its feedback tools and launching various partnerships.



There was no update on the number of articles deleted as of today, but he did say they are continuing to take more steps to improve content quality, including evolving Demand Studios, increasing the variety of content,new formats,rigorous fact checking, improved content recommendations, and applying things learned from its other content properties like LiveStrong and Cracked to eHow itself. This means taking select passion areas and tapping different kinds of content formats.



He said they’re reducing the volume of new text content by over 50%. That’s in line with the recent reduction in article assignments the company announced.



Rosenblatt also noted that they’re looking at expanding more internationally, adding that in the last two months, they launched eHow en Espanol and eHow Brazil.



The subject of that recent traffic glitch did come up. Rosenblatt reiterated that this was just a temporary technical server-related glitch that shouldn’t happen again. Everything was recovered.



The company has also emphasized its growing investment in video, including new YouTube channels, which they’ll start launching content for in early 2012.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.