peter zmijewski's blog

Internet Marketing and Time Management

2011-12-02T22:56:00.005-08:00

Online marketing is a very large playing ground where you can easily find success if you stay ahead of your competitors. But one of the most important aspects that decides your success as an online marketer is how well you handle your time. If you can finish the key tasks without encountering anything bad, then you have tackled your main problem, which is generally procrastination. So if you wish to be a very successful online marketer, then time management should be your main focus. In this article, we are going to examine three general time management tips that you can apply and build up your internet marketing business.

1) In order to control your time online, you must be willing to bend and not too rigid in your approach. In other words, you should be ready to accept a few changes here and there in your overall plan. You don’t have to plan things on a day to day basis. This is because you never know when and where you’ll have to customize the plan. This is why it is important that you keep in mind that the unexpected can happen and not make too many detailed plans. But, this should not have an impact on the goals of your overall online business.

2) You also need to keep in mind that you also need to take a break from work. If you overwork yourself, you will be so stressed that it will end up working against you. You need to have time to unwind but also to get your work done on schedule so you will have to space your breaks accordingly. Sitting too long in front of a computer can affect the quality of your work over a period of time because it can cause stress both from a physical and a mental viewpoint. Balancing work time and break time is critical to properly managing your time. For example, you can work in 25 minute blocks followed by 5 minute breaks, or any other cycle you are comfortable with.

3) Last but not the least; the reason you create your to-do list is because you want to be organized. This is why you should always mark off your tasks once you have finished them. This makes you feel good that they are completed and makes it simple for doing more tasks in the future. There are many times when just finishing and marking off the tiniest of jobs can make you feel wonderful, which is what is needed to motivate you.

It is clear from this article that simple strategies can have an impact on how you manage your time. If you are just starting, you need to be prepared for the fact that it will take a while to get everything sorted out and in place. Getting started is the key. Procrastination is not a solution as things need to get done on time and there is no excuse for that. Make proper time management a habit by employing the ideas in this article.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1j9wu

2011-12-01T23:59:00.001-08:00

How to Climb Out of a Blogging http://amplify.com/u/a1j8fs

How to Climb Out of a Blogging

2011-12-01T23:58:00.003-08:00

I’ve been bad. Very, very bad…about blogging. This is the first post I’ve written in November.

You may have had a similar experience. Maybe you got busy with work. Maybe you haven’t had any great ideas. Maybe you feel like you’ve written about everything there is to write about. Fear not, my friend. Perhaps climbing out of my own blogging coma will help you conquer yours.

Luckily, the blogosphere is a forgiving world. You may have missed out on some traffic, but it’s ok. Go ahead and pick up where you left off.

You’re simply too busy

I understand, real work gets put ahead of blogging. But think about it this way: blogging is a form of marketing and another way to ensure you’ll continue having that work in weeks and months to come. Here are a few easy ways to get around the “time” issue:

Figure out what works for you. Is it easier to blog first thing in the morning? During lunch? At home? Over the weekend? Do you prefer writing just one post at a time? Or do you like to create several when inspiration strikes? Regardless, figure out the schedule that works for you…and do it!

Keep It Simple, Stupid. You don’t need a ground breaking, earth shattering blogpost every single time. Use resources like the questions your customers ask you every day for inspiration. Often times, the quick, easy, and simple posts are the best ones.

Now you’re just making things up. Most of us aren’t too busy to watch our favorite shows. Most of us aren’t too busy to catch the game. Try multi-tasking; if you can sit in front of the TV and watch the ball game and blog, then do it! Or, if you need peace and quiet, carve out 15 or 30 minutes and write your post. That’s why they invented DVR, right?

You don’t have anything to write about or you’ve written about everything

Inspiration isn’t going to hit every day of the week – and if it does, you’re lucky – but that doesn’t mean you can’t inspire yourself.

Use tools at your disposal. There are a ton of tools out there from Google Insights for hot, new keyword ideas to Google Alerts for daily or weekly updates about new articles, blogposts, and websites in your industry. There are hundreds, even thousands of these type of tools out there, but these two are my go-to’s.

Listen to what other people are saying. Lean on your favorite writers, bloggers in your niche, or even your competitors. My favorites for SEO are theSEOmoz blog, Search Engine Roundtable, and Search Engine Land. Whatever your favorite blogs may be, make sure you subscribe to them and read them as often as you can.

Find a new way to spice up old blogposts. Use tricks like checking out your Google Analytics or using a different blogging technique to resurrect an old post you created.

See this Amp at http://amplify.com/u/a1j8fs

How to create a search engine optimization strategy

2011-12-01T02:55:00.001-08:00

What is the big difference between developing your website with Search Engine Optimization in place or by adding it on later? Will the results be the same? SEO is all about attracting traffic to your website. SEO can attract targeted people that are searching for your services or products.

Keywords are the heart and soul of any SEO strategy. You need to do proper keyword research and select phrases that are highly relevant to your business and have good traffic volume. These are the phrases that people will be typing into Google to find your business. 99% of searchers online starts with a question and the web is all about information. What if you can provide answers to the people that are looking for your services or expertise?

How keywords works

If your website can greet the people with the words that these people used to search for you, they will become more interested and at the same time more engaged with your website. Keywords are much more than how the search engine categorises your website. They are how people think about the services or products that you provide. Building in these keywords into every part of your website will allow you to better connect with potential prospects. This can also translate into higher conversion rates.

The keywords and phrases you select should be built into the page names, URL’s, headlines, titles, and the navigation structure of your website. These keywords can also be used in your CTA’s.

Keyword planning

What happens to your SEO campaign when it was not planned right from the beginning? When it is added later on, the keywords cannot be as deeply integrated in the core of your website. You might be successful in gaining traffic, but its conversion ability is lessened.

For the best effect with your SEO plan, keyword planning should be started right in the beginning before you develop your website. This will allow you to connect in the best way with interesting people that came via the search engines to your website.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1j7gq

How to create a search engine optimization strategy

2011-12-01T02:53:00.003-08:00

What is the big difference between developing your website with Search Engine Optimization in place or by adding it on later? Will the results be the same? SEO is all about attracting traffic to your website. SEO can attract targeted people that are searching for your services or products. Keywords are the heart and soul of any SEO strategy. You need to do proper keyword research and select phrases that are highly relevant to your business and have good traffic volume. These are the phrases that people will be typing into Google to find your business. 99% of searchers online starts with a question and the web is all about information. What if you can provide answers to the people that are looking for your services or expertise?

How keywords works

If your website can greet the people with the words that these people used to search for you, they will become more interested and at the same time more engaged with your website. Keywords are much more than how the search engine categorises your website. They are how people think about the services or products that you provide. Building in these keywords into every part of your website will allow you to better connect with potential prospects. This can also translate into higher conversion rates. The keywords and phrases you select should be built into the page names, URL’s, headlines, titles, and the navigation structure of your website. These keywords can also be used in your CTA’s.

Keyword planning

What happens to your SEO campaign when it was not planned right from the beginning? When it is added later on, the keywords cannot be as deeply integrated in the core of your website. You might be successful in gaining traffic, but its conversion ability is lessened. For the best effect with your SEO plan, keyword planning should be started right in the beginning before you develop your website. This will allow you to connect in the best way with interesting people that came via the search engines to your website. Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j7gq

2011-12-01T02:53:00.001-08:00

How to create a search engine optimization strategy http://amplify.com/u/a1j7gq

2011-11-30T02:49:00.005-08:00

Just How Smart Are Search Robots? http://amplify.com/u/a1j63p

Just How Smart Are Search Robots?

2011-11-30T02:49:00.003-08:00

Matt Cutts announced at Pubcon that Googlebot is “getting smarter.” He also announced that Googlebot can crawl AJAX to retrieve Facebook comments coincidentally only hours after I unveiled Joshua Giardino's research that suggested Googlebot is actually a headless browser based off the Chromium codebase at SearchLove New York. I'm going to challenge Matt Cutts' statements, Googlebot hasn't just recently gotten smarter, it actually hasn’t been a text-based crawler for some time now; nor has BingBot or Slurp for that matter. There is evidence that Search Robots are headless web browsers and the Search Engines have had this capability since 2004.

A headless browser is simply a full-featured web browser with no visual interface. Similar to the TSR (Terminate Stay Resident) programs that live on your system tray in Windows they run without you seeing anything on your screen but other programs may interact with them. With a headless browser you can interface with it via a command-line or scripting language and therefore load a webpage and programmatically examine the same output a user would see in Firefox, Chrome or (gasp) Internet Explorer. Vanessa Fox alluded that Google may be using these to crawl AJAX in January of 2010. However Search Engines would have us believe that their crawlers are still similar to Unix’s Lynx browser and can only see and understand text and its associated markup. Basically they have trained us to believe that Googlebot, Slurp and Bingbot are a lot like Pacman in that you point it in a direction and it gobbles up everything it can without being able to see where it’s going or what it’s looking at. Think of the dashes that Pacman eats as webpages. Every once in a while it hits a wall and is forced in another direction. Think of SEOs as the power pills. Think of ghosts as technical SEO issues that might trip up Pacman and cause him to not complete the level that is your page. When an SEO gets involved with a site it helps a search engine spider eat the ghost; when they don’t Pacman dies and starts another life on another site.

That’s what they have been selling us for years the only problem is it’s simply not true anymore and hasn’t been for some time. To be fair though Google normally only lies by omission so it’s our fault for taking so long to figure it out. I encourage you to read Josh’s paper in full but some highlights that indicate this are:

A patent filed in 2004 entitled “Document Segmentation Based on Visual Gaps” discusses methods Google uses to render pages visually and traversing the Document Object Model (DOM) to better understand the content and structure of a page. A key excerpt from that patent says “Other techniques for generating appropriate weights may also be used, such as based on examination of the behavior or source code of Web browser software or using a labeled corpus of hand-segmented web pages to automatically set weights through a machine learning process.”
The wily Mr. Cutts suggested at Pubcon that GoogleBot will soon be taking into account what is happening above the fold as an indication user experience quality as though it were a new feature. That’s curious because according to the “Ranking Documents Based on User Behavior and/or Feature Data” patent from June 17, 2004 they have been able to do this for the past seven years. A key excerpt from that patent describes “Examples of features associated with a link might include the font size of the anchor text associated with the link; the position of the link (measured, for example, in a HTML list, in running text, above or below the first screenful viewed on an 800.times.600 browser display, side (top, bottom, left, right) of document, in a footer, in a sidebar, etc.); if the link is in a list, the position of the link in the list; font color and/or attributes of the link (e.g., italics, gray, same color as background, etc.);” This is evidence that Google has visually considered the fold for some time. I also would say that this is live right now as there are instant previews that show a cut-off at the point which Google is considering the fold.
It is no secret that Google has been executing JavaScript to a degree for some time now but “Searching Through Content Which is Accessible Through Web-based Forms” shows an indication that Google is using a headless browser to perform the transformations necessary to dynamically input forms. “Many web sites often use JavaScript to modify the method invocation string before form submission. This is done to prevent each crawling of their web forms. These web forms cannot be automatically invoked easily. In various embodiments, to get around this impediment, a JavaScript emulation engine is used. In one implementation, a simple browser client is invoked, which in turn invokes a JavaScript engine.” Hmmm…interesting.

Google also owns a considerable amount of IBM patents as of June and August of 2011 and with that comes a lot of their awesome research into remote systems, parallel computing and headless machines for example the “Simultaneous network configuration of multiple headless machines” patent. Though Google has clearly done extensive research of their own in these areas. Not to be left out there’s a Microsoft patent entitled “High Performance Script Behavior Detection Through Browser Shimming” where there is not much room for interpretation; in so many words it says Bingbot is a browser. "A method for analyzing one or more scripts contained within a document to determine if the scripts perform one or more predefined functions, the method comprising the steps of: identifying, from the one or more scripts, one or more scripts relevant to the one or more predefined functions; interpreting the one or more relevant scripts; intercepting an external function call from the one or more relevant scripts while the one or more relevant scripts are being interpreted, the external function call directed to a document object model of the document; providing a generic response, independent of the document object model, to the external function call; requesting a browser to construct the document object model if the generic response did not enable further operation of the relevant scripts; and providing a specific response, obtained with reference to the constructed document object model, to the external function call if the browser was requested to construct the document object model. Curious, indeed. Furthermore, Yahoo filed a patent on Feb 22, 2005 entitled "Techniques for crawling dynamic web content" which says "The software system architecture in which embodiments of the invention are implemented may vary. FIG 1 is one example of an architecture in which plug-in modules are integrated with a conventional web crawler and a browser engine which, in one implementation, functions like a conventional web browser without a user interface. Ladies and gentlemen I believe they call that a "smoking gun." The patent then goes on to discuss automatic and custom form filling and methods for handling JavaScript. Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j63p

Just How Smart Are Search Robots?

2011-11-30T02:49:00.001-08:00

A headless browser is simply a full-featured web browser with no visual interface. Similar to the TSR (Terminate Stay Resident) programs that live on your system tray in Windows they run without you seeing anything on your screen but other programs may interact with them. With a headless browser you can interface with it via a command-line or scripting language and therefore load a webpage and programmatically examine the same output a user would see in Firefox, Chrome or (gasp) Internet Explorer. Vanessa Fox alluded that Google may be using these to crawl AJAX in January of 2010.

However Search Engines would have us believe that their crawlers are still similar to Unix’s Lynx browser and can only see and understand text and its associated markup. Basically they have trained us to believe that Googlebot, Slurp and Bingbot are a lot like Pacman in that you point it in a direction and it gobbles up everything it can without being able to see where it’s going or what it’s looking at. Think of the dashes that Pacman eats as webpages. Every once in a while it hits a wall and is forced in another direction. Think of SEOs as the power pills. Think of ghosts as technical SEO issues that might trip up Pacman and cause him to not complete the level that is your page. When an SEO gets involved with a site it helps a search engine spider eat the ghost; when they don’t Pacman dies and starts another life on another site.

That’s what they have been selling us for years the only problem is it’s simply not true anymore and hasn’t been for some time. To be fair though Google normally only lies by omission so it’s our fault for taking so long to figure it out.

I encourage you to read Josh’s paper in full but some highlights that indicate this are:

A patent filed in 2004 entitled “Document Segmentation Based on Visual Gaps” discusses methods Google uses to render pages visually and traversing the Document Object Model (DOM) to better understand the content and structure of a page. A key excerpt from that patent says “Other techniques for generating appropriate weights may also be used, such as based on examination of the behavior or source code of Web browser software or using a labeled corpus of hand-segmented web pages to automatically set weights through a machine learning process.”

The wily Mr. Cutts suggested at Pubcon that GoogleBot will soon be taking into account what is happening above the fold as an indication user experience quality as though it were a new feature. That’s curious because according to the “Ranking Documents Based on User Behavior and/or Feature Data” patent from June 17, 2004 they have been able to do this for the past seven years. A key excerpt from that patent describes “Examples of features associated with a link might include the font size of the anchor text associated with the link; the position of the link (measured, for example, in a HTML list, in running text, above or below the first screenful viewed on an 800.times.600 browser display, side (top, bottom, left, right) of document, in a footer, in a sidebar, etc.); if the link is in a list, the position of the link in the list; font color and/or attributes of the link (e.g., italics, gray, same color as background, etc.);” This is evidence that Google has visually considered the fold for some time. I also would say that this is live right now as there are instant previews that show a cut-off at the point which Google is considering the fold.

It is no secret that Google has been executing JavaScript to a degree for some time now but “Searching Through Content Which is Accessible Through Web-based Forms” shows an indication that Google is using a headless browser to perform the transformations necessary to dynamically input forms. “Many web sites often use JavaScript to modify the method invocation string before form submission. This is done to prevent each crawling of their web forms. These web forms cannot be automatically invoked easily. In various embodiments, to get around this impediment, a JavaScript emulation engine is used. In one implementation, a simple browser client is invoked, which in turn invokes a JavaScript engine.” Hmmm…interesting.

Google also owns a considerable amount of IBM patents as of June and August of 2011 and with that comes a lot of their awesome research into remote systems, parallel computing and headless machines for example the “Simultaneous network configuration of multiple headless machines” patent. Though Google has clearly done extensive research of their own in these areas.

Not to be left out there’s a Microsoft patent entitled “High Performance Script Behavior Detection Through Browser Shimming” where there is not much room for interpretation; in so many words it says Bingbot is a browser. "A method for analyzing one or more scripts contained within a document to determine if the scripts perform one or more predefined functions, the method comprising the steps of: identifying, from the one or more scripts, one or more scripts relevant to the one or more predefined functions; interpreting the one or more relevant scripts; intercepting an external function call from the one or more relevant scripts while the one or more relevant scripts are being interpreted, the external function call directed to a document object model of the document; providing a generic response, independent of the document object model, to the external function call; requesting a browser to construct the document object model if the generic response did not enable further operation of the relevant scripts; and providing a specific response, obtained with reference to the constructed document object model, to the external function call if the browser was requested to construct the document object model. Curious, indeed.

Furthermore, Yahoo filed a patent on Feb 22, 2005 entitled "Techniques for crawling dynamic web content" which says "The software system architecture in which embodiments of the invention are implemented may vary. FIG 1 is one example of an architecture in which plug-in modules are integrated with a conventional web crawler and a browser engine which, in one implementation, functions like a conventional web browser without a user interface. Ladies and gentlemen I believe they call that a "smoking gun." The patent then goes on to discuss automatic and custom form filling and methods for handling JavaScript.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1j63p

2011-11-29T04:18:00.005-08:00

Learn from the mistakes of others http://amplify.com/u/a1j4n1

Learn from the mistakes of others

2011-11-29T04:18:00.003-08:00

It’s great to have a list of things to do, but it’s even more useful to know what not to do.

Some of the pitfalls that I was warned away from include:

Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too.
Don’t wait to start your list. This was the most commonly reported newbie mistake even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.
Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.
Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met it’s the only way you’ll be able to offer a better solution.
Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain but others will remember you, and want to follow.

Learn from the mistakes of others

2011-11-29T04:18:00.001-08:00

It’s great to have a list of things to do, but it’s even more useful to know what not to do.

Some of the pitfalls that I was warned away from include:

Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too.

Don’t wait to start your list. This was the most commonly reported newbie mistake even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.

Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.

Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met it’s the only way you’ll be able to offer a better solution.

Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain but others will remember you, and want to follow.

See this Amp at http://amplify.com/u/a1j4n1

2011-11-28T00:00:00.003-08:00

How Will Encrypted Search Data Impact SEO http://amplify.com/u/a1j2y5

How Will Encrypted Search Data Impact SEO

2011-11-28T00:00:00.001-08:00

Google announced that, in order to make search more secure for their users, they were “enhancing our default search experienc when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page.” Basically, Google is no longer passing data about users’ search behavior over the site they clicked on from the SERP.

So what does this mean for website owners? Google spelled it out in the same blog post

What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools.

Understandably, the SEO community was more than a little nervous after this announcement. Being able to identify which keywords a person searched for before they arrived at a website is one of the most important pieces of information we have to make educated SEO recommendations for our clients. Website owners who manage their own SEO rely on this information as well. Targeting the right keywords is one of the fundamental musts of any SEO campaign. If we can’t see what search queries people are using to find our site, then we don’t know if we are targeting the right keywords! I don’t like to blindly pick and choose what keywords I think are best for a site without having the data to back it up.

Matt Cutts, the director of web spam at Google, announced that Google estimates this change would impact less than 10% of searches being conducted on a daily basis, but I’ve heard grumblings among the search community that it might be much more. As for my own site, I noticed a significant jump in the number of “Not Provided” organic search visits. While it isn’t yet a percentage I feel I should be worrying about, if the trend continues I feel that I won’t be able to trust Google Analytics for vital SEO data!

One of the reasons Google’s new and improved encrypted data is making many site owners nervous is because, even though Google is making the search experience more secure for users, they are also focusing on increasing the number of people with Google accounts. I have a Gmail account that I am almost constantly logged into on my home computer. That means most of my search behavior is being hidden 24-7 from the sites I visit! Droid phones require a Google account in order to be activated, meaning data from mobile devices is being limited as well.

One of the more frustrating aspects of encrypted search is that it doesn’t affect PPC data, only organic search. Search data is still being provided for Google advertisers, even if someone that clicks on the ad is logged in to their Google account. It makes you wonder if Google is trying to kill two birds with one stone with encrypted search they make searching more secure for the users AND they get advertisers to spend more on their PPC campaigns just to get more accurate data that can be used in their SEO campaigns.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1j2y5

2011-11-26T02:58:00.003-08:00

The Dynamic Duo of Business Blog Marketing: Optimize & Socialize http://amplify.com/u/a1j0gi

The Dynamic Duo of Business Blog Marketing: Optimize & Socialize

2011-11-26T02:58:00.001-08:00

Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs reach over 50% of the internet audience. But many companies fail to combine two of the most important tools for boosting relevant traffic and reach: Optimization for search engines and for social media.

Most marketers and bloggers understand the basics of a good business blog and the notion of search engine optimization but often focus more on keywords than the customers that are actually searching. Adding keywords to blog posts is a common SEO tactic but developing a blog content plan around both search keywords and social topics that represent what customers care about can result in content that is inherently more search, social and customer media friendly.

The Business of Optimizing Social Media

Social Media Optimization involves optimizing social content for topics of interest to both the brand and the communities they seek to engage. SMO also focuses on the ability for social communities to share links and media they find interesting. Links to content shared on social networks and media sites can drive direct traffic to blog content and serve as a signal that search engines use for ranking blog web pages.

Essentially, socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic. Social sharing can also impact better search visibility, providing more relevant visitors that are actively looking.

Search and Social Media Friendly

As Internet marketers have emphasized making websites search engine friendly over the past 10 years, the importance of making websites and blogs social media friendly is also important. Great blog content isn’t really great until it’s consumed and shared, so consider how your customers find information online that is most likely to inspire them to do what you want them to do.

A Better Business Blog Strategy

To get more out of the opportunity to improve online discovery of business blog content, here are a few key questions to ask for an “Optimize and Socialize” blog strategy:

Who is the blog intended to influence? Prospects, customers, employees, industry analysts, reporters, bloggers.

What content will your blog offer that will meet target audience needs?

How will addressing those customer needs and telling the brand story manifest as a blog content plan?

What search keywords and social topics are relevant to your target audience?

Where does your blog content fit in the customer lifecycle of communication with the brand?

If the blog content is properly optimized and socialized, how will it influence measurable business outcomes.

See this Amp at http://amplify.com/u/a1j0gi

2011-11-24T23:43:00.003-08:00

Best Internet Marketing Blogs to Read http://amplify.com/u/a1ixp1

Best Internet Marketing Blogs to Read

2011-11-24T23:43:00.001-08:00

Here is a Listing of the Top Internet Marketing Blogs that I Study.

This is a record of the Sites that I examine and remark on. The listing is not in any buy of relevance, but the top two are what I would think of as the Ideal.

Most of these sites have a quite high google page rank. It can be a great concept to remark on these blogs for backlinks. Even if the websites have no-follow on their hyperlinks, a good deal of individuals will read your remarks if you leave fantastic information. Some of these websites have 10,000 or a lot more visitors a day.

ProBlogger – Darren Rowse is the writer and this is 1 of the Best Internet Marketing Blogs on the World wide web. This is a Google Page Rank 5 Weblog. He also has yet another Website called TwiTip, which is a great weblog about acquiring the most out of Twitter. This also has a Google Page Rank of five.

CopyBlogger – Copywriting Tips for Online Advertising Success – Some of the ideal information about copywriting on the world wide web. They have a Google Web page Rank of 6. Copywriting is a single of the most crucial expertise bloggers, world wide web entrepreneurs and affiliates.

Entrepreneurs Journey – Yaro Starak, a blogger from Australia writes this website. I 1st found out about Yaro, by means of his podcasts. He interviews men and women in the blogging and internet advertising and marketing discipline. His website posts are fantastic to read. He has a Page Rank of five for his blog site.

Everyday Website Ideas – This is blog I just found a few days ago, but from just the couple of weblog posts I have go through this is a fantastic useful resource. They have a Web page Rank of 6.

Seth Godins Website – Seth Godin is Seth is a author, a speaker and an agent of modify for the advertising and marketing world. Deep considering is what Seth is all about. Check out out his composing. His Blog has a Web page Rank of 7, which is the best I have witnessed in the net advertising and running a blog globe.

Affiliate Tip – By Shawn Collins – Shawn is primarily an Affiliate Marketer and we all can understand a lot from him. He is the co-founder of the Affiliate Summit, the leading sector conference for affiliate marketing and advertising. This weblog has a Web page Rank 5.

Web Enterprise Mastery – This website is created by Jeremy Frandsen aka “Sterling” and Jason Van Orden aka “Jay”. They are focused to helping you escape the nine-to-5 by turning your lifes enthusiasm into an very profitable internet company. They have a Google web page rank of 4.

See this Amp at http://amplify.com/u/a1ixp1

5 Reasons Nobody Comments On Your Blog

2011-11-24T03:09:00.003-08:00

Comments are one of the many metrics used to measure the success of a blog. If your blog isn’t getting any comments, you’re probably not doing too well.

Here are 5 reasons nobody is commenting on your blog.

You’re playing it safe – If you never take a side on an issue or stir up any sort of debate, people won’t have a reason to leave a comment. You need to appeal to your readers’ emotions so they’ll get fired up and want to share their thoughts on the topic at hand.

You’re not asking for comments — It’s simple, but effective. Ask your readers to leave a comment. Treat it like a call to action. When you ask someone to do something, they’re likelier to do it.

You do a poor job moderating comments – Why would anyone leave a comment if you take forever to approve comments or if your comment section is riddled with spam? You have to be an active moderator if you want to give people a good reason to interact in the replies.

You make it too hard to comment — The harder it is to leave a comment, the fewer comments you’ll get. If you require the reader to register for an account before he can comment, you’re going to miss out on a lot of potential comments. Also, if you require the reader to complete a CAPTCHA before their comment can be approved, you could lose more comments because sometimes those images are just too hard to understand.

You’re not getting any traffic — We conclude with what’s probably the most obvious reason you’re not getting any blog comments, because you’re also not getting any traffic! Just because you have a blog and post great content doesn’t mean that readers will automatically come. You have to take the time to promote your posts effectively. Spread them to your audience using Facebook, Twitter, blog carnivals, emails, and other tactics.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1iw6v

2011-11-23T03:16:00.003-08:00

Why Internet Marketing Is Important http://amplify.com/u/a1isrb

Why Internet Marketing Is Important

2011-11-23T03:16:00.001-08:00

Marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a web site for your company? Business managers that respond yes to this question are already marketing their items or services online just by virtue of the fact that they have a website online. Having a live web site indicates there is the potential for unique Internet customers to access your web site. You might not be actively developing your web site yet you might still find that your internet site produces interest in your products despite the shortage of promotional endeavors; this is a form of passive marketing.

Do you actively join message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts.

However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you add key phrases which are relevant to your company in the content of your internet site? Company owners that answer yes to this question are additionally already targeting the Web by optimizing their website for these keywords. These search engine optimization (SEO) affects the internet sites whether or not they were even informed of the philosophy of keyword density as well as how it can easily assist to SEO an internet site. Business managers will likely use specific words regularly depending on the type of products as well as services they offer merely since it is natural as well as logical to do so.

This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you get suggestions from your customers on the web? This is but another example of just how business owners may be accidentally marketing their company on the Internet. Many business managers understand the relevance of soliciting suggestions from customers for business purposes as well as business managers that offer products online may solicit feedback in the form of internet surveys. Although the business owners may be doing this simply for a business reason the fact that it is done internet makes it fall into the category of Web marketing.

We have actually already talked about several ways in which business managers might already be marketing online yet what about company managers who want to have actually a raised online presence? Company managers that may already be marketing online inadvertently might wish to launch a complete scale Web marketing campaign. The finest way to do this is to employ a consultant by having experience in Internet marketing to assist you in designing a campaign which is effective for your target audience.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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2011-11-22T02:10:00.003-08:00

Early Holiday Gifts From adCenter http://amplify.com/u/a1iqkf

Early Holiday Gifts From adCenter

2011-11-22T02:10:00.001-08:00

At adCenter we pride ourselves on listening to customers in order to continually deliver the best tools and solutions for their search campaigns. This year, we heard our customers say they want improved campaign performance, increased volume, and simpler processes to help save time.

I am happy to report that the Holidays have come early for Yahoo! Search and Bing advertisers this year! In the last two weeks, we’ve released our latest round of pre-holiday features, all delivering on advertisers’ wish lists:

A gift that simplifies: A redesigned web user interface. This will provide advertisers a more intuitive campaign management experience. Specific areas we improved include:

Simplified Campaign Set Up for creating campaigns and ad groups, and a sleek, new single-page view with real-time previews and keyword suggestion, enabling quicker campaign deployment.

Improvements to Navigation & Discovery to help advertisers manage across their entire account by viewing and editing keywords and ads across multiple campaigns and ad-groups at once.

Improvements to Campaign Reporting with new multi-metric trend charts, delivery status notification features and positional bid estimates.

Improvements to Editing with in-line editing, in-line bid editing, and best position estimations in the keywords grid.

A gift that keeps on giving: An upgrade to the adCenter Desktop. This will make it simpler for advertisers to manage complex tasks and large accounts by streamlining their workflows. Other specific areas we improved on the desktop include:

New Welcome Screen takes advertisers on an end-to-end tour of the Desktop tool to help them get set up and started quickly.

An expanded Import Campaigns feature to allow advertisers to easily and directly import their Google AdWords campaign data into the Desktop.

Clipboard support to enable basic copy and paste functionality so that advertisers can quickly and easily copy data and move it to, from, and within Desktop.

Bulk bid suggestions to offer more than 1,000 keywords and let advertisers easily apply changes in order to increase traffic.

Simplified Targeting with a default set to the advertisers’ account location, determined by the language listed in their Desktop settings.

A gift that enhances campaigns: The release of several performance reporting tools. These will help advertisers better manage and optimize their search campaigns on adCenter. Some of those features include:

New, improved Opportunities Tab that includes bid suggestions for exact/broad match and in-line editing. With this new feature advertisers can easily address underperforming bids to target more volume.

New Share of Voice feature that quantifies missed impressions in Account, Campaign, and Ad Group performance reports, and helps prioritize optimizations more effectively.

Improved historical and aggregated Quality Score data to allow advertisers to view aggregated quality score by summary or by time frame, including hour, day, week or month.

An upgrade to Change History reports so advertisers can view targeting changes and gain better insights into campaign performance related to those changes.

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Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas

2011-11-21T03:51:00.001-08:00

It seems like the controversial Google Panda update has gone beyond its traditional English market updates and went on to conquer other markets. We all remember how Google Panda was feared in America when it struck just a few months ago, and the dreary results it promised local users, as it invalidated the black hat techniques of many web content makers and re-ranked search results based on a new criteria especially designed according to site trustworthiness.

Now there also have been updates in other markets, and, as it was announced that there would be algorithmic search improvements as well for different languages. Such a change would have an impact of 6 - 9% of queries to some degree that will be noticeable to a user. This will be quite low compared to the first launch of Panda, which has made an effect on 12% of English queries, to some degree.

There already has been a big growth for rankings in markets abroad, and this has been proven to be more greatly profitable for years to come. With this in mind, the Google Panda update has seemed to be something a lot of people could pick up on. As things seem to be on track for Google, one could let down their guard easily. But success has proven not to be lasting. In diversifying your optimization efforts and pinning your focus on different traffic channels, algorithm switches could be handled.

Now that you have noticed such a trend for SEO updates, it may be time for you to strengthen your SEO campaign using a strong and effective keyword research tool. KeywordSpy, for example, indexes data from different nations, and covers different languages as a result. In that manner, you can get the words you need. You could spot keywords used by websites based in countries as far as Sweden and Malaysia, as well as find out keywords that are strong in the languages used in those nations, so such is a possibility.

Keep in mind though, that just like what happened in the US regarding the update, you need to concentrate on solidifying your content, and using the keywords in making your content more searchable. Make sure you address all the questions presented earlier in the Google Panda criteria just as discussed in prior write-ups, and you stand a lesser risk of getting affected in the search engine standings.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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2011-11-21T03:49:00.001-08:00

Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas http://amplify.com/u/a1in92

The 8 Habits of Highly Effective Bloggers

2011-11-21T02:42:00.003-08:00

Do you want to be a successful blogger?

I do. I might be getting a bit obsessed with it, actually.Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

I also study how the most successful bloggers got where they are, and I pore over every word that they write.If you want to be a great blogger, you should, too.

A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo

Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

There’s too much advice to follow

So I would read one special report with a great idea and put that into place on my blog. But the next day I’d find a podcast from another top blogger with contradictory advice, so I’d change my blog again. Then I’d come across a third idea from an equally successful blogger, which sent me down a totally new path.Finally I realized I needed to stop focusing on little things like what plug-ins to use, how to write my About Page, or where to position my ads.

I needed to focus on a bigger picture. I wanted to find out what all these top bloggers had in common. Their mindset, their mental habits.I spent a lot of time observing, which led to this list of the eight success traits shared by all top bloggers I’ve found. I’m happy to share it with you.The good news is that even if you don’t have all these personality traits already, most of them can be developed over time. Best of all, if you can cultivate these traits, you’ll become more effective in the rest of your life as well.

1. Effective bloggers are prolific

The first key to being a successful blogger is to write.The more you write, the better your writing gets. The more posts you add to your blog, the more juice you’ll get from search engines. And more content means more reader visits to see what’s new.There’s no way around it; it takes work to be prolific. Effective bloggers work hard. Putting a successful blog together requires a lot of time in front of your computer, and not surfing LOLCats or Twittering about what you had for lunch. Great bloggers put serious time into researching, writing, editing, and planning posts for their blogs.

2. Effective bloggers are concise

It is a truth universally acknowledged by top bloggers; people come to your blog for a reason. Usually because they want to learn something from you.No one wants to read fluff or blather, especially online.Top bloggers know how to quickly get people’s attention, how to keep it, and how to make their posts easy to digest.Most effective bloggers tend toward short posts. They also divide their copy into short paragraphs, and use bullet points or numbered lists to keep the reader scanning. They use compelling subheads so readers can scan for the information they need.

Brevity comes in handy in other areas of life, too. Keep your phone calls short. Pare your email messages down to the essentials. You’ll have more time for creative work, and people will be much more interested in what you have to say.

3. Effective bloggers are analytical

Successful bloggers don’t work or live in a bubble.They always look to their readers, observing carefully to see what readers care about and respond to.They study their statistics, so they know where readers come from what sites, what search engines, what search terms, and even what countries.They know when they tend to get the most traffic, what kinds of posts are best suited for their audience, and what kinds of headlines get tweeted most often.Then they tailor the timing, content, layout, and images of their posts to suit their audience.

4. Effective bloggers are lifelong learners

If you’re new to blogging, you’re probably on a steep learning curve at the moment.Maybe you tell yourself that things will get better when you’ve been doing it longer. There won’t be so much to learn. You’ll have systems in place soon and everything will run smoothly.

Sadly, I think this is a myth. I’ve been using and designing for the Internet for about 15 years, and it keeps changing. Just when you’ve got one element sorted out, something new gets released. Or becomes obsolete. Or mutates in 20 different directions.If you want to stay ahead in blogging, you have to keep learning.Fortunately, being curious and wanting to learn keeps you young and your brain active. A love of learning doesn’t just set you up for a successful blog, but for a successful and happy life.

5. Effective bloggers are focused and consistent

Successful bloggers choose a topic and stick to it.They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.Top bloggers are also consistent about timing. Most stick to regular posting schedules. Whether they post three posts a day or two posts a week, their readers know what to expect.

6. Effective bloggers plan ahead

Successful bloggers know where they’re going. They have a master plan and they stick to it. Yes, they adapt based on feedback, but always in service of a vision.To paraphrase Seth Godin’s recent book Linchpin, “Effective bloggers ship.” Top bloggers don’t waffle for months about the typeface on their upcoming ebook. They may tailor the angle, price, or format to better suit their market. But they don’t let themselves get derailed. They follow the plan.

7. Effective bloggers are persistent

Top bloggers understand that success doesn’t happen overnight. Real success rarely happens quickly.Time is on your side. To get to the top takes consistency, hard work, serious study, and lots of persistence. Successful bloggers don’t give up.

8. Effective bloggers are self-starters

I’ve been self-employed for years.I’ve noticed a lot of people like the idea of working from home, working for themselves, being their own boss. But if you want these things, you need to be able to manage yourself.No one is going to sack you if you’re late. No one reminds you of important deadlines or nags you to get your sales numbers up.If you want to be a successful blogger, you need to be a self-starter. It’s not enough to have good ideas. You have to act on them.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1in5l

2011-11-21T02:42:00.001-08:00

The 8 Habits of Highly Effective Bloggers http://amplify.com/u/a1in5l

2011-11-17T23:33:00.003-08:00

Make Sure You Don’t Get the Black Friday Blues http://amplify.com/u/a1ihvn

Make Sure You Don’t Get the Black Friday Blues

2011-11-17T23:33:00.001-08:00

We’re fast approaching the season for annual rituals with family, stuffing our faces, watching football, and frantically preparing for Black Friday and Cyber Monday. After all, nearly a quarter of retail revenue for all of Q4 comes in the week beginning on Black Friday. If Q4 is the retail feast, then that week is its main course.

What does this ritual consist of? Hopefully, the major pieces are already out of the way. Creative testing, landing page testing, quality score priming, poring through last’s year data to set up your bid strategy and determining who’s available when – and hopefully not in a tryptophan induced coma to answer what questions.

But there’s still a lot of last-minute preparation that many marketers tend to forget until, well, the last minute.

Planning Your Ad-vantage

Next week is a lot like rush hour for the search engines a lot of advertisers trying to steer a lot of creative and bid changes through the same space at the same time. Whether you’re driving these directly in the engines, their desktop tools or a third-party bid management system, those are just the on-ramps. It can all wind up in the same bottleneck.

Try to beat the rush. This is critical. Even though your ads may be scheduled to run Friday at 12:01 a.m., getting them in early can save you headaches and improve performance.

During the holidays, editorial review can simply take longer. And this year, Google will be reviewing all paused ads.

Give yourself two days to get your creative into the systems to ensure adequate time for review and, if necessary, revision. It also can’t hurt to touch base with your engine reps to make sure they don’t see any red flags and to make sure you know how to reach them if your ads wind up getting caught in editorial limbo.

Have a Plan B

The best laid plans always include a back-up. When dealing with countless iterations of ads and keywords, there’s always the chance of a gap somewhere. This is especially true when you factor in the “out of your own control” element of editorial review.

It’s important to keep an evergreen ad in each and every ad group. If your new creative is rejected or doesn’t show up for some reason, a back-up ad will help make sure your group remains active.

If possible, choose from an already-existing ad, preferably one that includes the same promotion, where applicable, as this will mean a higher quality score as opposed to a brand new ad with no quality score.

Who Did What and When?

Even as you check things off your list or scramble at the last minute remember that you may not be the only one in your account thinking of these things. It sounds simple, but version control can get way out of hand during times of increased pressure.

Whether it’s a colleague, boss, agency, brand manager or someone else who means well, make sure you coordinate and have a system for keeping tabs on who makes what changes. Otherwise, you run the risk of stepping on each other’s toes… or worse.

Similarly, it’s a good idea to produce a bulk download of your account the way it exists before your changes go into place. This can save you a lot of hassle in determining if someone missed something, as well as in troubleshooting with the engines if things don’t go as you anticipate.

Turkeys Get Roasted. Don’t Be One

Most search marketers have had these dates circled on their calendars all year. Planning should have begun in January, if not last November.

There are always small details that can trip up the most prepared of us. With so much on the line, it’s imperative to make sure your i’s are dotted and your t’s crossed.

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2011-11-17T03:45:00.001-08:00

Is Your SEO Ready for Cyber Monday http://amplify.com/u/a1iena

Is Your SEO Ready for Cyber Monday

2011-11-17T03:44:00.001-08:00

I’ve spoken with more than a few e-commerce site owners who freely admit that more than half of their annual PPC budget is going to be spent in the next few weeks, as sites prepare for the onslaught of shoppers that begin with Cyber Monday and carry through to just before Christmas. Just like Black Friday is supposed to put brick and mortar retailers “back in the black” for their year, the Monday after Thanksgiving has become the same source of revenue for etailers. The profits that stand to be gained on Cyber Monday are astronomical, is your site’s SEO prepared to earn your piece of the pie?

Here are 3 quick things you can do to get your site ready for Cyber Monday:

1. Schedule out your social media messages.

Using the social media management tool of your choice, now is the time to schedule out your social media messages for the next month. What deals/specials/incentives do you want to make your social network aware of? One lone tweet isn’t going to make much of an impact. Schedule slight variations of your messages at different times each day to make sure they have a better chance of being seen by your target audience. The more times your message is seen by your target audience the better; it will help stick your brand in their minds when the time comes to do their online shopping. Just don’t forget to include links back to your site and specific product pages.

2. Target long-tail keywords.

Most shoppers aren’t going to find your e-commerce site by broad keywords like “shoes” or “blouse” or “suitcase.” If you want to effectively compete with the hundreds of other e-commerce sites this Cyber Monday, focus on the long-tail keywords your site can really own. People are looking to buy and they are looking to buy now, meaning they are done with the research phase of their buying cycle. You may not get as many visitors with the long-tail keywords but they are the ones ready to spend immediately. You should also incorporate model and product numbers into your pages so people looking for those specific items will land on your site.

3. Add call-to-actions to your site.

Once a visitor is on your site, you don’t want them leaving it and venturing over to a competitor’s! Get their attention and convince them to buy with your call-to-actions. Try incorporating different call-to-actions at different points on your website and through the checkout process. Are there any shipping incentives you can offer like “Buy today and get guaranteed delivery by December 23rd!” or “Spend $50 or more today and receive free shipping!” What call-to-actions can you use to up-sell your products? Are there any last minute ideas you can recommend to shoppers to make their carts just a little bit fuller?

Keep in mind that the older and more trusted your site is the more likely small changes are going to make an impact. If you only recently launched your e-commerce site you might not be able to make as big a splash this Cyber Monday as you will next year, when your site has had time to age and develop a strong link portfolio.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1iena

2011-11-16T00:47:00.001-08:00

Productive Internet Marketing Tips http://amplify.com/u/a1i91g

Productive Internet Marketing Tips

2011-11-16T00:46:00.001-08:00

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You need to set aside time to thoroughly attempt every facet of your site weekly. Damaged photographs, web links to 404 pages and mistakes in purchasing passport online kinds will only irritate your clients and harm your graphic. Clients may possibly be inclined to leave a purchase in progress in case the website is irritating to make use of.

In case you have a strong internet marketing solution, you are already aware which goods are your most profitable. Your following thing to do should be to make use of them as flagpoles for further product sales. Identify and promote essentially the most useful attachments and contributory supplies to all your large retailers. These items obtain a improve from your major vendors and wont expect just as much advertising as not related options.

Blog URL Internet marketing is broad sayings that can include pretty something that is due to online marketing. For that reason it won t factor what you are trying to consumer out there Inches? as long as you may use these pointers to your benefit, you should have the capacity to puff the opposition and gain some severe income.

Online Marketing attempts to perform basic objectives for instance such as marketing a companies slogan, health supplement or systems, research their victim crowds and their requirements or must have and finally to re-sell items online system or maybe internet advertising. This information will can expand using a basic fundamental principles.

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LG to Debut Google TV in January

2011-11-15T00:00:00.001-08:00

LG will debut a Google TV at the Consumer Electronics Show in January 2012, Bloomberg reported. This will be LG's first model with Google TV software pre-installed.

Google has been trying to further it's coalition behind it's Google TV software by partnering up with some of the largest companies in the world. LG, the second-largest TV maker in the world, should help them to secure larger partnerships despite the Logitech deal falling through.

Logitech won't be producing any more Google TV devices after it runs out of inventory. They have even gone as far as cutting prices dramatically to get rid of current inventory. Logitech, which reported a loss of $100 million on the Google TV boxes and their CEO said partnering with Google was a huge mistake.

Despite these warnings and losses from other companies, LG has decided to press forward and integrate with the Google TV software. Neither Clair Jang, spokeswoman from LG, nor Tobin Moroney from Google had any comments on the discussions between the two companies.

LG and bigger rival Samsung Electronics are embracing technologies like the Google TV, 3D, and other new media in a bid to revive the demand for TV. Prices have been plummeting over the past five plus years and both companies want to help make up the losses. Sony, which sells TVs under the Bravia brand, has reported losses eight straight years in it's TV business. The race for new media revenues has begun.

The LG relationship comes as the Mountain View, California-based company is getting more and more competition from Apple Inc. and Microsoft and their recent unveiling the original TV service last year with Sony, Logitech and Dish Network.

Google failed to secure programming with the four major U.S. broadcasting networks CBS, ABC, NBC, and Fox. This could be the reason why Google has been making offers at Hulu and striking up deals with Disney. They want to secure programming for them and their partners.

The Google TV service was recently revamped. Its latest version has opened up the platform to Android developers in hopes to build applications for the TV. Google TV has also simplified its interface and is designed to watch and share YouTube videos easier. The idea of Internet plus TV is inevitable, with reports swirling that Google may even start its own cable TV service, but we'll have to wait for the details of this partnership at CES in Las Vegas in January.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1i3a4

2011-11-14T23:59:00.001-08:00

LG to Debut Google TV in January http://amplify.com/u/a1i3a4

2011-11-14T03:25:00.001-08:00

Internet Marketing Links – Backlinks To The Top http://amplify.com/u/a1hyz7

Internet Marketing Links – Backlinks To The Top

2011-11-14T03:24:00.001-08:00

One of the most important things you will need to do when you build up your internet business is to get a lot of highly qualified traffic to your website, in order to do that you want a high search engine ranking so you can get traffic for free. Using internet marketing links is one way to help increase your page rank to help you get more traffic.

The search engines have many things they look for when it comes to determining your rank. The bottom line is that they want to see a site that offers a lot of quality to the website visitors. Anyone who does searches online is basically a customer of the search engines so the search engines want to keep all their customers happy and that reflects in the rankings they’ll give a certain site. So if you want a high search engine ranking you have to have a good website that will provide visitors a lot of helpful information and the search engines will reward you by giving you a high rank.

The number of links you have coming to your site is one of the factors that the search engines will take into consideration when it comes to rank. If they see that your site has a lot of links from other sites online they will consider that almost like an ‘endorsement’ for your site. They will view it as a sign that your site is ‘legitimate’ and worthwhile and they will assume that you can offer their customers a good experience, for that they’ll reward you by giving you a high rank in the search engines results.

The amount of ‘power’ any given link will give you will vary depending on the rank that that site has. For example, a high ranking site that links to your site will give you a huge benefit in the rankings. If on the other hand, the site linking into yours doesn’t have a high rank or a lot of traffic or inbound links of it’s own, the impact on your site will be much less.

Building links is actually pretty easy to do, there are several ways to go about it. For one thing, when you place an article in an article directory that has a high rank, they will link back to your site and give you a nice inbound link.

You can also contact another website owner and see if they’d like to exchange links. You will place a link to their website on your website, and they will place a link to your website on their website. This works well if you both have similar, not competing, websites and each have a decent amount of traffic.

Internet marketing links is one of several ways you can increase the amount of traffic to your website and it will not cost you a penny. By improving the ‘desirability’ of your website you are making the search engines want to reward you by giving your site a high rank. This will provide you with a ton of free traffic and that is the one thing you will need to make a lot of money online.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1hyz7

2011-11-12T04:32:00.003-08:00

Email Marketing: Affordable Internet Marketing Technique http://amplify.com/u/a1hppj

Email Marketing: Affordable Internet Marketing Technique

2011-11-12T04:32:00.001-08:00

Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers. It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.

4. Don't go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1hppj

2011-11-11T03:43:00.001-08:00

People Are Strange,So Test Your PPC Ads http://amplify.com/u/a1hlpp

People Are Strange,So Test Your PPC Ads

2011-11-11T03:42:00.001-08:00

To achieve the highest click-through rates for your PPC adverts, you need to ensure that your ad copy is laser-targeted and then conduct more testing than a Korean nuclear scientist. And then, once you have finished testing, you need to test some more.

You see, we are all smarter than Einstein’s underwear, but we actually have no idea which ads will really perform until we have tested them. I have lost count of the times I have been shocked that the ad I thought would underperform blasted the CTR’s of the other ads out of the water. This is because, in the words of Mr Jim Morrison, ‘People Are Strange’.

How Do I Test My PPC Ads?

This is how I do it:

I always run 4 ads per adgroup (making sure that with Adwords, your campaign settings are set to ‘rotate’ and not ‘optimise’), initially to find the best performing of the 4 and then to use that ad as my ‘control ad’.

Then, I duplicate the control ad another 2 times so that 3 of the 4 ads being rotated are my control ad, with one new ad being tested. I do this because if the new ad being tested bombs, it will only account for one quarter of impressions. I then replace the new ad and keep testing. Once a new ad out-performs my control ad, that ad becomes the control ad. Then, I continue to do this happily ever after.

You will be amazed at how well this works, and how it gradually increases your adgroups CTR.

If you aren’t doing this or something similar, you are a dunderhead, but I don’t mind because it leaves higher click-through rates for the rest of us.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1hlpp

2011-11-09T23:00:00.003-08:00

Yahoo! and Microsoft ready to Move Ahead with the Search Alliance http://amplify.com/u/a1hifg

Yahoo! and Microsoft ready to Move Ahead with the Search Alliance

2011-11-09T23:00:00.001-08:00

Today Yahoo! and Microsoft are pleased to announce that we are ready to jointly proceed with transitioning of advertisers and publishers in Europe to the Microsoft Advertising adCenter platform as part of the global roll out of the Yahoo! and Microsoft Search Alliance. The European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.

Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers and better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.

The alliance has made significant progress since its launch: North American advertisers and publishers were transitioned to the Microsoft Advertising adCenter platform prior to the 2010 holiday season, the Asian expansion of our partnership was initiated through the implementation of a brand new combined search marketplace in India on September 30th and the algorithmic transition in all global markets across desktop and mobile, was successfully completed on October 18th.

Both companies have gathered many learning’s through these earlier milestones which can now be applied in Europe to ensure that advertisers and publishers enjoy a quality experience as their search advertising is consolidated in adCenter.

As we start combining Yahoo! and Microsoft search market places in Europe we will work closely with advertisers, publishers and developers on a customised plan designed to make the transition as easy and efficient as possible. Both companies will jointly begin working with most partners early in 2012, well in advance of their planned transition to adCenter.

See this Amp at http://amplify.com/u/a1hifg

Microsoft, Yahoo & AOL Formally Announce Their Ad Partnership

2011-11-09T03:30:00.001-08:00

Back in September, Microsoft, Yahoo and AOL held a meeting to discuss a potential advertising partnership, which would see the companies banding together to compete with Google. It appears that we’re about to see the fruits of that partnership.

Today, the three Internet giants announced a partnership officially, which it says will benefit advertisers, agencies, and publishers by providing “more efficient access to premium online ad inventory.”

The agreements among the companies will enable ad networks operated by each to offer one another’s premium non-reserved online display inventory to their respective ad customers.

The companies say that while advertisers can continue to partner across the Yahoo Network Plus, AOL’s Advertising.com and the Microsoft Media Network, each is differentiated by its capabilities around data, optimization, packaging and inventory. The partnership, they say, will enhance demand for and value of each party’s display ad offerings and provide better yield for publishers and advertisers.

“We’re thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats,” said Ross Levinsohn, Yahoo EVP of the Americas. “There has a been a significant shift in how inventory is bought and sold, and we’re now 100% focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners. “

“Enhancing choice and scale in today’s display advertising market is a rising tide that lifts all boats,” said Rik van der Kooi, Corporate Vice President of the Microsoft Advertising Business Group. “This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to and demand for high quality inventory. The fact that we’re joining together to offer this kind of access to quality yet each with our own differentiated ad offerings is something that will benefit the market as a whole.”

“We are excited to be part of this partnership,” said AOL Chief Revenue Officer Ned Brody. “Today’s announcement sets in motion the opportunity for advertisers to achieve scaled solutions across premium publishers. This should reduce friction in the marketplace which will benefit both advertisers and publishers. And this partnership will take our existing Advertising.com partnerships with both Microsoft and Yahoo! to a new level.”

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1hcer

2011-11-09T03:23:00.001-08:00

Microsoft, Yahoo & AOL Formally Announce Their Ad Partnership http://amplify.com/u/a1hcer

2011-11-08T02:45:00.003-08:00

eHow Not Affected By Google Update http://amplify.com/u/a1h6vg

eHow Not Affected By Google Update

2011-11-08T02:45:00.001-08:00

Demand Media released its Q3 earnings report today, including a 25% revenue increase. Also in the report, it said that eHow.com is a top 20 site in the U.S., and had 71.5 million unique users worldwide in September.

On the earnings call, CEO Richard Rosenblatt ran down the latest on the company’s strategy, which of course consists of various content properties, social platforms, advertising and a domain registrar service. The company’s sites get 95 million uniques, he said.

“ehow was not affected,” by Google’s most recent freshness-related algorithm, he said.

You may recall that earlier this year, the company launched a content clean-up initiative for eHow. On the last quarter’s earnings call, the company reported that it had deleted about 300,000 eHow articles in addition to implementing its feedback tools and launching various partnerships.

There was no update on the number of articles deleted as of today, but he did say they are continuing to take more steps to improve content quality, including evolving Demand Studios, increasing the variety of content,new formats,rigorous fact checking, improved content recommendations, and applying things learned from its other content properties like LiveStrong and Cracked to eHow itself. This means taking select passion areas and tapping different kinds of content formats.

He said they’re reducing the volume of new text content by over 50%. That’s in line with the recent reduction in article assignments the company announced.

Rosenblatt also noted that they’re looking at expanding more internationally, adding that in the last two months, they launched eHow en Espanol and eHow Brazil.

The subject of that recent traffic glitch did come up. Rosenblatt reiterated that this was just a temporary technical server-related glitch that shouldn’t happen again. Everything was recovered.

The company has also emphasized its growing investment in video, including new YouTube channels, which they’ll start launching content for in early 2012.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1h6vg

Keep Search In Mind While Being Social

2011-11-07T01:57:00.003-08:00

As the good content theme continues unabated at BlogWorld, in one of today’s sessions, Duane Forrester, Senior Product Manager at Bing, urges the attendees to keep the search industry in mind when you’re out there promoting via Facebook and Twitter.Your audience may forget what you posted yesterday, but search engines don’t.

While Forrester also discusses ways to be an authority with social media and what to consider when optimizing for search, the relationship between search and social media was his main thrust. Because of the immediacy of today’s communication methods, as well as the speed at which these social media posts are indexed into search engines, timeliness in your work matters.

Trying to catch the tail of something that was popular/trending two days ago means your late and the impact of your quality content could be missed. Beyond that, however, Forrester provides some information on how social media influences the search industry. He mentions the fact that Facebook content is showing up in search engines, well, Bing, thanks to the Facebook/Bing partnership. To further his point, Forrester mentions people delay making purchasing decisions until someone from their social media circle friends, family offers their opinion.

Thanks to the search industry’s embrace of social media, instead of waiting on a Twitter/Facebook update, if a potential customer finds a social media review when conducting a search for the product of interest, leverage has occurred. Granted, if the person searching doesn’t trust the review they find, then your product will probably miss out. That being said, it’s important to get that social content out, and keep the search engines in mind when doing so.

From Forrester’s perspective, social media in search engine results help the trust quotient because of the personal nature of social media. Essentially, if you have people bragging about your product or the content surrounding it on Facebook and these posts show up in Bing’s results, there’s a good chance people will be more apt to trust your brand/product/content.

Another point Forrester mentions is also important, although, you might think it’s common knowledge. But then again, if he’s talking about it to conference attendees, maybe it’s not: Make sure you add a link to when you tweet, and/or, post something useful. If people can’t navigate to the item/content they are enjoying, you have failed to convert. Miserably.

From here, Forrester discussed the sheer amount of content available from the social industry, and seeing it on “paper” is truly staggering. According to his research:

25 billion tweets sent on Twitter in 2010

35 hours of video uploaded to YouTube every minute

3,000 photos uploaded to Flickr every hour

30 billion posts/month Facebook

Yeah, that’s a lot of content, which plays into the previous session’s discussion of how hard it is for cream to rise. The problem is, there’s a lot of cream out there. With such an obscene amount of content from the social industry, leveraging it through search is an important feature, otherwise, many of these gems would be lost forever.

As you can see, search is still a very important aspect of the overall marketing approach, even when social media is your target. Don’t forget about the people actively looking for products related to your focus.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1h281

2011-11-07T01:57:00.001-08:00

Keep Search In Mind While Being Social http://amplify.com/u/a1h281

2011-10-31T01:05:00.003-07:00

YouTube’s Push for Quality TV http://amplify.com/u/a1g3lu

YouTube’s Push for Quality TV

2011-10-31T01:05:00.001-07:00

Following rumors for the better part of the year, YouTube has finally made the official announcement regarding a set of forthcoming channels aimed at creating a higher quality YouTube with channels that could rival those of cable television.

Google says more talented creators and original entertainment are joining YouTube’s existing channel lineup, and that this will include channels created by “well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners.”

“These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven,” says Robert Kyncl, Global Head of Content Partnerships.

“Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again,” he adds. “And for advertisers, these channels will represent a new way to engage and reach their global consumers.”

You may recall that Google was said to be trying to acquire Hulu, though Hulu took itself off the market.

This announcement comes on the heels a big Google TV update announcement, further emphasizing Google’s push into the living room. Of course YouTube is far bigger than Google TV and probably bigger than it ever will be, and there are a lot more avenues into the living room that YouTube has access to, not that you have to be in the living room to enjoy quality content.

It’s going to be interesting to see just how good these channels are, and if they can gain the kind of viewing that well-known TV networks get.

See this Amp at http://amplify.com/u/a1g3lu

2011-10-22T05:23:00.003-07:00

Microsoft & Alibaba Seeking Partners for Yahoo Bid http://amplify.com/u/a1fc5u

Microsoft & Alibaba Seeking Partners for Yahoo Bid

2011-10-22T05:23:00.001-07:00

A bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined.

Yahoo Opens the Floor to Bids

We previously reported the potential Yahoo sale, which targeted anyone who might be interested. At that time, Microsoft and Alibaba seemed to be amongst the potential bidders. Now the list has expanded and solidified.In addition to Microsoft, Providence Equity Partners and Hellman & Friedman ("buyout shops") seem to be interested, according to a Reuters report.

Meanwhile, in the face of potential bidding crossfire, Microsoft and Alibaba are both seeking support from other investors to strengthen their bids. According to The Wall Street Journal, Microsoft is looking to partner with the Silver Lake Partners investment group and the Canada Pension Plan Investment Board, while Alibaba is searching for private equity groups.

According to early information, Microsoft's bid is likely to reach approximately $18 per share. Other figures for the potential purchase price have yet to be announced.

Incentives to Sell and Buy

The buyout of Yahoo isn't exactly "imminent." It's a potential route that the company is looking at. According to Yahoo co-founder and current director Jerry Yang, who was a interviewed at AsianD, "The intent is to look at all the options."

Other options include selling select portions of the company, refocusing current properties, and finding new ways to take advantage of Yahoo's 700 million monthly visitors. Despite the difficulties the company faces, Yang insists that Yahoo is a "premier digital media company." He also notes that, as a sale isn't certain, the company has started its search for a new CEO.

Regarding Microsoft's interest, Microsoft CEO Steve Ballmer touched on company interactions with Yahoo during his interview at Web 2.0. He stated that "there are a lot of great things at Yahoo," and that "we know they're going through their issues." In the end, he indicated he "was proud to call them a partner." When asked about buying Yahoo today, Ballmer never answered the question directly, but indicated he held a strong and stable position on the subject.

Microsoft's motives are certainly there: the company would get a better presence and more branding opportunity with a Yahoo buyout (now, they take only a small cut of the search revenue). Yahoo also holds several powerful properties that could be integrated into Microsoft equivalents; Yahoo Mail remains popular, Yahoo Answers is a strong social platform, and the core site offerings (entertainment, news, and finance, among other elements) remain popular. Additionally, Yahoo's hold in Japan could help Microsoft work into the Asian market.

Meanwhile, Alibaba a diverse internet company based in China would be buying its own freedom by investing in Yahoo. Alibaba has previously attempted to buy out that stake, and buying Yahoo outright would certainly be an alternative path to doing so. Alibaba could also use Yahoo's U.S. presence as a way to cross the Ocean while tapping into Yahoo's engineering talent to expand their own technologies.

See this Amp at http://amplify.com/u/a1fc5u

2011-10-21T11:50:00.003-07:00

Cell phones Aren’t Giving You Brain Tumors http://amplify.com/u/a1f8vj

Cell phones Aren’t Giving You Brain Tumors

2011-10-21T11:50:00.001-07:00

The possibility that cell phones cause brain cancer is one of those things that feels like it’s been hanging over our heads, as a society, for many years. If you ask a random person if they believe that their cell phone is giving them a brain tumor, a common response would be, “I don’t know, probably.” And they’ll keep talking on their device.

It seems like we’ve just accepted it as a possibility. A report comes out saying there’s a probable link between the two. And that same report gets repeated and passed off as “another report” a year down the road.

But it’s not like the possibility of brain tumors caused by cell phone radiation has prevented the use of cell phones. Even people who think that their device might be giving them cancer are most of the time unable to put down the device. We need them too much. It’s just how today’s society runs. So here’s some good news: According to an incredibly large Danish study, your cell phones is not giving you brain tumors.

A study published in the British Medical Journal sought to “investigate the risk of tumors in the central nervous system” among Danish mobile subscribers. Their sample size was 358,403 over the course of 18 years – totaling over 3.8 million total hours. Here’s some of the science results –

The risk of such tumours was close to unity for both men and women. When restricted to individuals with the longest mobile phone use that is, ≥13 years of subscription the incidence rate ratio was 1.03 (95% confidence interval 0.83 to 1.27) in men and 0.91 (0.41 to 2.04) in women. Among those with subscriptions of ≥10 years, ratios were 1.04 (0.85 to 1.26) in men and 1.04 (0.56 to 1.95) in women for glioma and 0.90 (0.57 to 1.42) in men and 0.93 (0.46 to 1.87) in women for meningioma.

Conclusion: In this update of a large nationwide cohort study of mobile phone use, there were no increased risks of tumors of the central nervous system, providing little evidence for a causal association.

Hazel Nunn, head of evidence and health information at Cancer Research UK, told the BBC, “These results are the strongest evidence yet that using a mobile phone does not seem to increase the risk of cancers of the brain or central nervous system in adults.”

Of course, I’m no scientist. And one study cannot entirely put an issue to bed. But this is a giant sample size monitored over the course of nearly two decades. Whatever you think, this is some pretty strong evidence that your cell phone is not killing you – at least not with a tumor anyways.

See this Amp at http://amplify.com/u/a1f8vj

2011-10-20T06:00:00.003-07:00

Should I Change My URLs for SEO? http://amplify.com/u/a1f67y

Should I Change My URLs for SEO?

2011-10-20T06:00:00.001-07:00

Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead.

Ok, maybe that’s a bit extreme. I do see a lot of questions about the "ideal" URL structure in Q&A, though. Most of them boil down to going from pretty good URLs to slightly more pretty good URLs.

All Change Is Risky

I know it’s not what the motivational speakers want you to hear, but in the real world, change carries risk. Even a perfectly executed site-wide URL change – with pristine 301-redirects – is going to take time for Google to process. During that time, your rankings may bounce. You may get some errors. If your new URL scheme isn’t universally better than the old one, some pages may permanently lose ranking. There’s no good way to A/B test a site-wide SEO change.

More often, it’s just a case of diminishing returns. Going from pretty good to pretty gooder probably isn’t worth the time and effort, let alone the risk. So, when should you change your URLs? I’m going to dive into 5 specific scenarios to help you answer that question…

(1) Dynamic URLs

A dynamic URL creates content from code and data and carries parameters, like this:

It’s a common SEO misconception that Google can’t read these URLs or gets cut off after 2 or 3 parameters. In 2011, that’s just not true – although there are reasonable limits on URL length. The real problems with dynamic URLs are usually more complex:

They don’t contain relevant keywords.

They’re more prone to creating duplicate content.

They tend to be less user-friendly (lower click-through).

They tend to be longer.

So, when are your URLs too dynamic? The example above definitely needs help. It’s long, it has no relevant keywords, the color and size parameters are likely creating tons of near-duplicates, and the session ID is creating virtually unlimited true duplicates. If you don’t want to be mauled by Panda, it’s time for a change.

In other cases, though, it’s not so simple. What if you have a blog post URL like this?

It’s technically a “dynamic” URL, so should you change it to something like:

I doubt you’d see much SEO benefit, or that the rewards would outweigh the risks. In a perfect world, the second URL is better, and if I was starting a blog from scratch I’d choose that one, no question. On an established site with 1000s of pages, though, I’d probably sit tight.

(2) Unstructured URLs

Another common worry people have is that their URLs don’t match their site structure. For example, they have a URL like this one:

...and they think they should add folders to represent their site architecture, like:

There’s a false belief in play here – people often think that URL structure signals site structure. Just because your URL is 3 levels deep doesn’t mean the crawlers will treat the page as being 3 levels deep. If the first URL is 6 steps from the home-page and the second URL is 1 step away, the second URL is going to get a lot more internal link-juice (all else being equal).

You could argue that the second URL carries more meaning for visitors, but, unfortunately, it’s also longer, and the most unique keywords are pushed to the end. In most cases, I’d lean toward the first version.

Of course, the reverse also applies. Just because a URL structure is “flat” and every page is one level deep, that doesn’t mean that you’ve created a flat site architecture. Google still has to crawl your pages through the paths you’ve built. The flatter URL may have some minor advantages, but it’s not going to change the way that link-juice flows through your site.

Structural URLs can also create duplicate content problems. Let’s say that you allow visitors to reach the same page via 3 different paths:

Now, you’ve created 2 pieces of duplicate content – Google is going to see 3 pages that look exactly the same. This is more of a crawl issue than a URL issue, and there are ways to control how these URLs get indexed, but an overly structured URL can exacerbate these problems.

(3) Long URLs

How long of a URL is too long? Technically, a URL should be able to be as long as it needs to be. Some browsers and servers may have limits, but those limits are well beyond anything we’d consider sane by SEO or usability standards. For example, IE8 can support a URL of up to 2,083 characters.

Practically speaking, though, long URLs can run into trouble. Very long URLs:

Dilute the ranking power of any given URL keyword

May hurt usability and click-through rates

May get cut off when people copy-and-paste

May get cut off by social media applications

Are a lot harder to remember

How long is too long is a bit more art than science. One of the key issues, in my mind, is redundancy. Good URLs are like good copy – if there’s something that adds no meaning, you should probably lose it. For example, here’s a URL with a lot of redundancy:

If you have a “/store” subfolder, do you also need a “/products” layer? If we know you’re in the store/products layer, does your category have to be tagged as “featured-products” (why not just “featured”)? Is the “featured” layer necessary at all? Does each product have to also be tagged with “product-“? Are the waffles so tasty you need to say it twice?

In reality, I’ve seen much longer and even more redundant URLs, but that example represents some of the most common problems. Again, you have to consider the trade-offs. Fixing a URL like that one will probably have SEO benefits. Stripping “/blog” out of all your blog post URLs might be a nice-to-have, but it isn’t going to make much practical difference.

See this Amp at http://amplify.com/u/a1f67y

2011-10-18T02:44:00.003-07:00

Does SEO Help Or Hurt User Experience http://amplify.com/u/a1f0ev

Does SEO Help Or Hurt User Experience

2011-10-18T02:44:00.001-07:00

Jeremy Schoemaker, who runs the popular Shoemoney blog, wrote a post about a year and a half ago called “Where My Hatred of SEO Comes From“. It’s basically about site owners who put more effort into pleasing the search algorithms than pleasing users. Given the impact Google’s Panda update has had on a lot of sites, the topic of discussion seems as relevant as ever.

Would you make a change to your site if you knew it would help you in search, but your users would hate? Let us know in the comments. And if you find this topic interesting, why not share it on StumbleUpon, Facebook, Twitter, Google+, LinkedIn, etc.

Editor’s note: The opinions expressed in this article belong to those who expressed them, and do not necessarily reflect those of WPN.

On the one hand, the update is aimed at getting sites that do provide a quality experience ranked better, but on the other hand, it’s sent sites into a frenzy trying to appease Google’s algorithms.

We had a conversation with Schoemaker about search quality and site quality, as well as one with Atlas Web Service owner and President Michael Gray, whom Schoemaker referenced in his original article as having turned off the comments on his blog, as being an example of worrying more about search than users.

“I think its a big mistake to completely turn off blog comments,” Schoemaker tells WebProNews. “I recently switched ShoeMoney.com over to Facebook comments. In doing so I lost a TON of user generated content. Over 140,000 comments in all and now they are down probably 80-90%. The ones that are now are 100% real people and since their name is attached there are real conversations and discussions taking place.”

See this Amp at http://amplify.com/u/a1f0ev

How To Clean Up Your Act on Twitter

2011-10-17T02:03:00.001-07:00

In this day and age, it’s probably fair to say that we’re all aware of the value of Twitter both on an interpersonal level and in a business context – so I’ll spare you the “why everyone should be on Twitter” blurb. Those ‘in the know’ will know that following the right people is important in terms of reaching out to an appropriate audience – those it will benefit you to interact with and who will share your tweets with their followers. As you build up your Twitter followers, you’ve probably done a fair bit of work to follow people who appear to share your interests. But in the process, you’ve probably ended up following a load of Twitter users who add little or no value to your Twitter experience, and I’ve discovered a great tool to help you weed them out.

Twit Cleaner assesses the list of people you follow and categories the ones who aren’t adding much value according to a range of different annoying behavior, including posting nothing but links, posting the same tweet several times, never interacting with anyone else and only tweeting about themselves.

Running the report on my ‘Following’ list on my personal Twitter account, was quite an eye-opener. For any Twitter user, there are two main benefits to this exercise.

Most obviously, you streamline your timeline to ensure that you’re only receiving interesting tweets from people you wish to engage with.You learn from other people’s mistakes by becoming more aware of the kind of Twitter behaviors that other people find annoying.As you can see in the screenshot, you can even unfollow the offending users directly from the report convenience itself.

Key points to take away from a report like this in terms of how to run your own or business Twitter account in an appealing way and how to avoid appearing on an Unfollow list yourself are as follows:

Post a range of content -Not just links to other posts. If you only link to your own stuff it makes you look self-promotional, and if you only link to other people’s stuff it makes you look as though you can’t come up with anything original yourself. That doesn’t mean you have to rule out links altogether –obviously not but make sure you throw in a reasonable number of ‘proper’ updates for your followers to engage with on Twitter itself, without being taken away from your actual tweets.

Don’t send out the same tweet twice – and if you’re accounting for audiences in different time zones, reword the tweet so that it’s unique. E.g. “in case you missed it earlier.

Tweet regularly-don’t set up a Twitter account, get really into it for a week or two and then forget about it. I’ve seen plenty of surprisingly big businesses who’ve done this and it looks unprofessional and a bit lazy, quite frankly.

Interact- don’t just post your own stuff:reply to and re tweet other people’s tweets. If you want to be a success on Twitter, you have to treat other people the way you’d like to be treated or, as I would now like to paraphrase this old adage, “tweet other people the way you would like to be tweeted”!. If someone replies to one of your tweets, acknowledge them! There’s nothing worse than businesses who don’t respond to customers or people who can’t be bothered to take the time to reply to someone who’s taken the trouble to message them.

Avoid automated content- Twitter users want to engage with humans, whether you’re a business or not. With the amount of spam and general background noise on the internet these days, a real human voice stands out.

See this Amp at http://amplify.com/u/a1ewbf

2011-10-14T23:55:00.003-07:00

Struggling to make the Sales with an eCommerce website http://amplify.com/u/a1etmk

Struggling to make the Sales with an eCommerce website

2011-10-14T23:55:00.001-07:00

During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic, but no sales. I’ve seen this a thousand times before. Usually, what I find is a site filled with content that is chock-full of keyphrases and sounds stupidly repetitive. The solution is easy: Write natural-sounding, persuasive SEO copy that entices customers to buy. But this client’s site didn’t fit the stereotype.

The home-page copy needed some work, but it wasn’t awful. The category and sub-category pages had no copy at all that needed to be fixed. The product descriptions were canned (straight from the manufacturer). While that’s definitely not the best way to go for several reasons, it’s not a death sentence. But still, for a site – even a brand-new one – to have several hundred unique visitors a week and not one sale was frustrating.

We looked at some stats. Low bounce rate, high number of pages viewed per visit, acceptable length of time spent on the site. The rankings left something to be desired, but they’d come along soon enough with a few tweaks and some linking.

As we clicked our way through the site’s pages, it became clear. This site suffered from a common curse among e-commerce resellers: lack of differentiation.

Why Should I Buy From You?

Generally speaking, most grocery stores carry nearly the same things. So how did you decide to shop at the one you frequent most? Chances are it was because of the store’s location. Online, we don’t have that advantage.

When e-commerce resellers carry the same exact items as hundreds or thousands of other sites, comparison shoppers have a difficult time deciding whom to buy from. Most often, it falls to price. Since my client wasn’t branding her site to be the cheapest, she had lost the location and the price advantage.

After searching through dozens of websites offering the same products, the surfer had no way to answer their most burning question: Why should I buy from you?

Identifying Differentiation Points

As our tour continued, I asked questions – lots of questions – in an effort to help my client find ways she was different and/or better than her competition.

> > Do you offer free shipping or reduced shipping

She did, but that wasn’t stated visibly on her site. There’s one differentiating item. Online shoppers love free shipping.

> > Do you hold any promotions

She did, but that also wasn’t clearly stated. She made a note to draw attention to her promotion on the home page.

> > Do you offer quantity discounts

She did, but the link to the copy that explained the discounts was rather hidden. We discussed adding a few words of copy right by the price to let visitors know discounts were available.

When our hour was up, we had identified several actionable steps for her to work on to differentiate her site from her competitors. Of course, they’ll all need to be tested to see which works best to achieve her goals. But for now she’s busy tweaking and tracking instead of scratching her head.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1etmk

2011-10-14T01:26:00.003-07:00

Samsung Galaxy Nexus Launch Set in China http://amplify.com/u/a1eo4t

Samsung Galaxy Nexus Launch Set in China

2011-10-14T01:26:00.001-07:00

As promised, Samsung and Google have rescheduled their Galaxy Nexus launch event. It will now take place Oct. 19 in Hong Kong at 10:00 a.m. HKT. If you recall, the partners in Android were slated to launch the smart phone during their Samsung Mobile Unpacked event at CTIA Oct. 11.

However, the companies canceled the event, claiming they wished to show respect for the passing of Apple Founder Steve Jobs Oct. 5.

That's the kind way to spin it. The other way to spin would be to acknowledge that the Samsung smart phone, which will certainly be the first to host the Android 4.0 "Ice Cream Sandwich" build, would get lost in the mourning over Jobs. And rightfully so.

Google and Samsung realized this. Given the importance of the launch Nexus branded phones are Google's coming out parties for new Android builds who can blame them? You might ask how I know it will be an Ice Cream Sandwich unveiling. Samsung, which teased the Galaxy Nexus in this video, gave it away in its media event for the event in China.

See this Amp at http://amplify.com/u/a1eo4t

2011-10-13T01:10:00.001-07:00

Title Optimization: Tips of All Time http://amplify.com/u/a1ei7y

Title Optimization: Tips of All Time

2011-10-13T01:09:00.001-07:00

"Titles change the destiny of your posts” ~Darren Rowse. Headlines matter for a variety of reasons, most importantly of which is more traffic, more reads, and probably more links. Headlines are what entice a user to click through and read more.

But writing headlines for web content can be a bit tricky. Let’s see, you’ve got character limits to think about, SEO keywords, and then the actual creative copy to entice clicks. And oh ya – about 8 out of 10 of those savvy online users, on average, will only read headline copy and 2 out of 10 will actually read the rest!

Quite a few components to keep in mind, but I’m here to share with you 30 different headline tips. Have a tip you’d like me to add to the list? Feel free to add to the comments below.

Stand Alone

The headline you craft, in the end, must stand alone and for that matter – stand out! Ask yourself, does my headline allude to what’s contained in my post? If it stood alone, without a byline, could the reader immediately understand what they’d be reading upon clicking?

Size Matters

The length of your headline is crucial. Think about how someone might share your post – on Twitter? Well don’t make it too long that it’s untweetable or unretweetable; remember the 140 character limit. A title with eight words performed the best, according to Outbrain, so try to stick with eight as a max and you should be fine. Unless of course your headline has the longest word in the English language in it.

Creativity is Winning

Using punctuation and interesting characters that draw the eye may prove to increase click through rates and interest in your post. Some are using special characters in meta titles, so why not headlines? Try these on for size.

Media Type – [PHOTO], [VIDEO], [INFOGRAPHIC] – when of course the post contains those items

Exclamation Points – !!

Question Marks – ? ?

Hashtags – #

Quotes – ‘ ‘

Special Characters ?

Make Promises & Deliver

Deliver what is promised in your title. If you say there are 10 tips, make sure there are 10 tips. If you say there is a pot of gold at the end of the rainbow, make sure it’s there! The last thing you want to do is start a blog commenting riot by not delivering what your headline says you will.

Become a Reference or Resource

Ever try to Google something and find parts of the answer you were looking for but never the one true post that would answer all your questions on the topic? Use those unfortunate circumstances to your advantage – write a post, with an accompanying awesome headline, that answers the questions you couldn’t find on that topic. Those posts, you’ll find, are the ones that are resourced, linked to, and shared years down the road.

See this Amp at http://amplify.com/u/a1ei7y

2011-10-12T01:23:00.003-07:00

Is Google Panda 2.5 Panic Warranted? http://amplify.com/u/a1efmn

Is Google Panda 2.5 Panic Warranted?

2011-10-12T01:23:00.001-07:00

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I remember, at the tender, impressionable age of 11, my mathematics teacher asking the class how many point you needed to draw a line. The hands shot up and the answer 2 was duly given. The teacher said that while that was correct, in her opinion you needed at least 3 points to truly know whether the data truly indicated a line.

I’m sure that most people reading this are aware of the Panda 2.5 update that ran last Wednesday. It first came to light when some sites noticed their traffic dropping dramatically, and was confirmed by both Google and Google’s Matt Cutts.

Different sites, this one included, jumped over to Search Metrics and used their SEO visibility chart to identify the winners and losers of the latest iteration of Panda. The data seemed to show that Google was now favoring their own brands, because they were the ones that had seen the biggest jump in this “SEO visibility” metric that was being used to identify Panda impact.

What Exactly is SEO Visibility?

I looked on the Search Metrics site and found this definition:

“SEO Visibility displays the visibility to the selected domain in the organic search”

Not an exceptionally helpful definition, but OK, let’s just roll with it, and assume it’s a valid metric that holds up for all types of sites including those in the news industry with slightly more volatile rankings due to the news cycle (i.e., 2 weeks ago sites weren’t ranking for “Steve Jobs Dead” or “Amish on Amish Crime” because they weren’t news yet).

A Closer Look at the Panda Winners

FoxNews.com was highlighted by Search Metrics as a winner on their Panda 2.5 blog post based on their increase in SEO visibility between the week before and the week after Panda 2.5 ran. While this metric does indeed show an increase for FoxNews.com between those two weeks, it also shows that it had been on a downward trend before that, and even after the increase purportedly due to Panda, it was still down from where it had been three weeks earlier. Then a week later... back down to almost the low of the week before Panda. Not really what I’d call conclusive proof of FoxNews.com being a Panda winner.

Maybe that’s an isolated case?

How about a Google owned site? Because this update allegedly benefited Google’s products. Android.com was listed as a 10% gainer. Further proof of Google sticking it to sites they don’t own by helping their own. Well, yes, that increase was there, but it was a continuation of a trend that began the week before, and in the last week... it’s dropped again. So looking at this data, you could say that it shows a 6.2 percent increase over the five weeks, or you could say that based on the visibility score now compared to the week before Panda it’s actually fallen by 0.8 percent, not much of an own brand favor.

http://amplify.com/u/a1efmn

Is Google Panda 2.5 Panic Warranted?

2011-10-12T01:22:00.001-07:00

I remember, at the tender, impressionable age of 11, my mathematics teacher asking the class how many point you needed to draw a line. The hands shot up and the answer 2 was duly given. The teacher said that while that was correct, in her opinion you needed at least 3 points to truly know whether the data truly indicated a line.

What Exactly is SEO Visibility?

I looked on the Search Metrics site and found this definition:

“SEO Visibility displays the visibility to the selected domain in the organic search”

A Closer Look at the Panda Winners

Maybe that’s an isolated case?

See this Amp at http://amplify.com/u/a1efmn

Facebook for iPad Launches

2011-10-11T05:48:00.003-07:00

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Facebook has finally launched its much-anticipated iPad app.

“Facebook for iPad not only includes popular features from the site like photos and games, but also optimizes them for the unique capabilities of the iPad,” a Facebook representative tells WebProNews. With the app, users can use their fingertips to scroll through the news feed, swipe to page through albums and pinch pictures to zoom in – pretty much what you’d expect.

Games, apps, groups and lists are in the left-hand menu, and messages and notifications appear at the top of all screens. You can chat with friends and play games in full-screen mode, watch videos inline, record HD video and stream to Airplay devices.It’s available in the Apple App Store.

In addition to the iPad app itself, Facebook also announced they are extending the Facebook Platform to mobile including the new iPad app, iPhone/iPod app and mobile web site. Support will extend to Android and other platforms in time. “The Facebook Platform will allow mobile developers to take advantage of social channels for search of discovery of their apps and also the Facebook Credits payment system,” the rep tells us.

Users will get bookmarks to the mobile versions of the apps they use, and will be able to invite friends to the apps from mobile. They will also be able to interact with highlights from apps in the news feed. The new features, Facebook says, are still under development.

http://amplify.com/u/a1eer6

2011-10-11T05:48:00.001-07:00

Facebook for iPad Launches http://amplify.com/u/a1eer6

Facebook for iPad Launches

2011-10-11T05:47:00.001-07:00

Facebook has finally launched its much-anticipated iPad app.

See this Amp at http://amplify.com/u/a1eer6

2011-10-09T23:44:00.003-07:00

YouTube Adds Video Rentals http://amplify.com/u/a1edb6

YouTube Adds Video Rentals

2011-10-09T23:44:00.001-07:00

YouTube users in the UK will now be able to rent videos directly from YouTube. The available features include classics, blockbusters, and new releases. YouTube is also adding additional Google account support and a U.S. Telemundo channel.

Details on the YouTube Rentals

Thanks to a partnership with film studios such as Universal, Lions gate, Entertainment One, Metronome, and Revolver Entertainment, UK users now have the option to rent films directly from YouTube. On the YouTube blog, the selection is describes as ranging "From blockbusters like 'The Dark Knight' and 'Reservoir Dogs, to new releases such as 'Hanna', 'Fast Five', and 'Red Riding Hood', and even British classics like 'Monty Python’s The Meaning of Life' and 'Lock, Stock and Two Smoking Barrels'."

Users can find the films at YouTube.com/movies. Rentals last for 48 hours, can be viewed on any computer where the user is logged into their account, and cost between £2.49 to £3.49.

YouTube video rental options were first introduced in the U.S. in January of 2010, when YouTube offered Sundance film rentals. The rental feature expanded to include big-studio features in May of this year. Last month, YouTube opened up video rentals for Canadian users. It's clear that Google is intending to globalize and expand video rental options.

Other Recent YouTube Additions

Other October additions on YouTube include extra user controls for those who are accessing YouTube via a Google account and the addition of a Telemundo channel.

The additional user controls for those accessing the site via Google account include to the option to have YouTube suggest videos and channels based on your past behavior, "like" videos, purchase movies, share videos across platforms, and connect your account with your other social profiles.

The Telemundo channel brings select videos and clips from the U.S.-based Telemundo, which features Spanish-language programming. The channel will also include summaries of what's been happening in major shows, and all videos will include English subtitles.

There's plenty of new content to explore on YouTube. So, if you'll excuse me, I'm going to sit back and watch 'Nosferatu', free of charge.

See this Amp at http://amplify.com/u/a1edb6

2011-10-07T23:53:00.003-07:00

What if Microsoft bought Yahoo? According to a report from Reuters, Microsoft is eyeing a bid on the company ... http://amplify.com/u/a1ec2o

2011-10-07T23:53:00.001-07:00

What if Microsoft bought Yahoo? According to a report from Reuters, Microsoft is eyeing a bid on the company which is currently down a CEO.

Yahoo’s board fired CEO Carol Bartz last month, and has yet to find a replacement beyond interim CEO Timothy Morse. According to at least one report, former CEO Jerry Yang had even assumed control at the company (though this is unconfirmed). The company source cited in that report from Business Insider said it was “f-ing crazy”.

The Reuters report cites “sources close to the situation,” and says, “Microsoft joins a host of other companies looking at Yahoo, which has a market value of about $20 billion and is readying financial pitch books for potential buyers, they said.”The other companies reportedly include Providence Equity Partners, Hellman & Friedman and Silver Lake Partners, Alibaba, and DST Global.

“Microsoft could easily afford Yahoo. After a 10% stock price bump on a report that Microsoft was weighing a bid,. http://amplify.com/u/a1ec2o

Untitled

2011-03-14T00:08:00.003-07:00

"Leverage Social Media Space, PPC, Opt-In Email Marketing & Blog Writing" these are the perfect ways to compete online very effectively. For more details please visit us at http://peterzmijewski.com/ http://amplify.com/u/bu8td

2011-03-14T00:08:00.001-07:00

Bing Shopping Gets Natural Language Price Constraint Feature

2011-03-02T04:12:00.005-08:00

Bing has announced a new natural language search feature for Bing Shopping results. With the new capabilitiy, users should be able to use words like "under $100" or "under $50" along with their keywords to get relevant results for products that match such descriptions. "With help from Microsoft Research, we've improved how we handle price queries to deliver results that automatically reflect your budget," the Bing Shopping team writes in a blog post. "This is especially handy when you're on the go, and don’t have time to browse around and click the right refinements. At the mall and wondering if you’re seeing a bargain? Just fire up the Bing for Mobile app on your phone and say 'sony digital camera under $120'. Voila, it’s that easy." "Under the hood, we try to detect a price constraint in your query, and intelligently adjust the results to match your criteria," the team adds. "Right now, this only works for prices, and only for US users. This is just a small step in our journey to make search friendlier to natural language queries, and help you quickly find what you're looking for." The feature seems to work pretty well, based on the test queries I tried. Bing does appear to have a leg up on Google in this regards. Similar shopping searches on Google didn't work out quite so well. Bing recently added a new flight search suggestion feature to its search box, but that feature still appears to be in the process of rolling out. Bing's David Lindheimer reminded me via Twitter to see if it was working, and it is still not. Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/bsdhw

2011-03-02T04:12:00.003-08:00

Bing Shopping Gets Natural Language Price Constraint Feature http://amplify.com/u/bsdhw

Bing Shopping Gets Natural Language Price Constraint Feature

2011-03-02T04:12:00.001-08:00

Bing has announced a new natural language search feature for Bing Shopping results. With the new capabilitiy, users should be able to use words like "under $100" or "under $50" along with their keywords to get relevant results for products that match such descriptions.

"With help from Microsoft Research, we've improved how we handle price queries to deliver results that automatically reflect your budget," the Bing Shopping team writes in a blog post. "This is especially handy when you're on the go, and don’t have time to browse around and click the right refinements. At the mall and wondering if you’re seeing a bargain? Just fire up the Bing for Mobile app on your phone and say 'sony digital camera under $120'. Voila, it’s that easy."

"Under the hood, we try to detect a price constraint in your query, and intelligently adjust the results to match your criteria," the team adds. "Right now, this only works for prices, and only for US users. This is just a small step in our journey to make search friendlier to natural language queries, and help you quickly find what you're looking for."

The feature seems to work pretty well, based on the test queries I tried. Bing does appear to have a leg up on Google in this regards. Similar shopping searches on Google didn't work out quite so well.

Bing recently added a new flight search suggestion feature to its search box, but that feature still appears to be in the process of rolling out. Bing's David Lindheimer reminded me via Twitter to see if it was working, and it is still not.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

See this Amp at http://amplify.com/u/bsdhw

Google Gets Cooking With Recipe View

2011-02-25T05:22:00.005-08:00

Google has introduced a new way to help people better find recipes with a new feature called Recipe View. Recipe View allows users to narrow their search results to show only recipes, and it displays ratings, ingredients and pictures on the search results page. When searching for a recipe, a link for "Recipes" will appear in the left-hand navigation panel of the search results page. When a user clicks the link, their search results will narrow to show only recipe results. From there users can search for specific recipes, or more open-ended topics like holidays, events or a favorite chef. Recipe View features three filters: *Ingredient: Include or exclude recipes that contain a certain ingredient. *Prep time: View recipes that can be prepared in less than 15, 30, or 60 minutes. *Calories: View recipes with less than 100, 300, or 500 calories. Recipe View is built on Rich Snippet markup technology. Any recipe publisher can add markup to his website to be part of Recipe View. Recipe View is rolling out now in the U.S. and in Japan, and will be available in more countries soon. Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/brqig

2011-02-25T05:22:00.003-08:00

Google Gets Cooking With Recipe View http://amplify.com/u/brqig

Google Gets Cooking With Recipe View

2011-02-25T05:22:00.001-08:00

Google has introduced a new way to help people better find recipes with a new feature called Recipe View.

Recipe View allows users to narrow their search results to show only recipes, and it displays ratings, ingredients and pictures on the search results page.

When searching for a recipe, a link for "Recipes" will appear in the left-hand navigation panel of the search results page. When a user clicks the link, their search results will narrow to show only recipe results. From there users can search for specific recipes, or more open-ended topics like holidays, events or a favorite chef.

Recipe View features three filters:

*Ingredient: Include or exclude recipes that contain a certain ingredient.

*Prep time: View recipes that can be prepared in less than 15, 30, or 60 minutes.

*Calories: View recipes with less than 100, 300, or 500 calories.

Recipe View is built on Rich Snippet markup technology. Any recipe publisher can add markup to his website to be part of Recipe View.

Recipe View is rolling out now in the U.S. and in Japan, and will be available in more countries soon.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

See this Amp at http://amplify.com/u/brqig

Google Music in 2 Months?

2011-02-21T05:24:00.005-08:00

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"Google Music" is one of those legends that seems like it's been around as long as Google itself. Rumors pop up from time to time, then they die back down a bit. Then they always come back.

Right now, they're in full force due to some comments made by Motorola Mobility CEO Sanjay Jha at Mobile World Congress. Guardian quotes him:

"If you look at Google Mobile services via Android today, there's a video service, there's a music service – that is, there will be a music service." He added that the value of the upgrade to the Android system, known as "Honeycomb", which will power the forthcoming Motorola Xoom tablet is that "it adds video services and music services".

Motorola Xoom - Will it Come with Google Music?

In actuality, Android product manager Gaurav Jain indicated in an interview last summer, that Google Music and Android 3.0 (Honeycomb) would come out together in time for the holidays. Obviously, that didn't happen, but just because the timing was off was not reason to think it wasn't going to happen.

Currently, the release, which is expected to complement the release of Motorola's Xoom tablet, is expected within the next two months.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur.Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

http://amplify.com/u/br42e

2011-02-21T05:24:00.003-08:00

Google Music in 2 Months? http://amplify.com/u/br42e

Google Music in 2 Months?

2011-02-21T05:24:00.001-08:00

"Google Music" is one of those legends that seems like it's been around as long as Google itself. Rumors pop up from time to time, then they die back down a bit. Then they always come back.

Right now, they're in full force due to some comments made by Motorola Mobility CEO Sanjay Jha at Mobile World Congress. Guardian quotes him:

Motorola Xoom - Will it Come with Google Music?

Currently, the release, which is expected to complement the release of Motorola's Xoom tablet, is expected within the next two months.

See this Amp at http://amplify.com/u/br42e

Is Human Google Phone Support the Internet’s Bigfoot?

2011-02-17T22:04:00.005-08:00

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Everyone wants to believe that something spectacular and mysterious is true. Among the many ‘legends’ are Bigfoot, the Loch Ness Monster and more.

Well, for the Internet marketing set one of these legends is the mysterious monster that isn’t so much a being but an action. It’s called the Legend of Humanoid Google Customer Service Support Entity. Believe it or not, there has been a sitting but we are not ready to say that this mythical creature truly exists.

Mike Blumenthal talks about his strange encounter with this mysterious creature that is like John Carpenter’s Fog. It rolls in and does its work then slinks off. Very few see this in action and we suspect that even fewer have lived to tell about it. It looks like Mike has though as he reports from his local Internet marketing blog in a post today.

I have been working to un-merge two listings on Google since November 5th.

This last Thursday I received the following voice mail on my answering machine after hours. To prove to the world that it really happened I am posting a copy of the message.

Hi. This message is for Mike. My name is Joe and I am calling from Google.

I received an elevated concern from one of our sales representatives named James who apparently you spoke with around January 3rd. We were able to take a look at the two you listings you described to James, the Westcott House and the Bayfront Marin House, the two bed and breakfast that are located in St Augustine Fl.

And I just wanted to let you know that I was able to split those listings and during our next update of all the data on Google you should see that those listings have been split apart and if you have any further questions or problems please don’t hesitate to contact us on-line on our Google.com/help.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

http://amplify.com/u/bqnqm

2011-02-17T22:04:00.003-08:00

Is Human Google Phone Support the Internet’s Bigfoot? http://amplify.com/u/bqnqm

Is Human Google Phone Support the Internet’s Bigfoot?

2011-02-17T22:04:00.001-08:00

Everyone wants to believe that something spectacular and mysterious is true. Among the many ‘legends’ are Bigfoot, the Loch Ness Monster and more.

I have been working to un-merge two listings on Google since November 5th.

This last Thursday I received the following voice mail on my answering machine after hours. To prove to the world that it really happened I am posting a copy of the message.

Hi. This message is for Mike. My name is Joe and I am calling from Google.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

See this Amp at http://amplify.com/u/bqnqm

Microsoft Search Head Gets Big Promotion

2011-02-10T04:29:00.003-08:00

Microsoft announced today that Satya Nadella has been promoted, gaining the title "President of Microsoft's Server and Tools Business." Nadella used to be a senior vice president, and was previously in charge of the Online Services Division. That made him responsible for some very important things, as a Microsoft statement called Nadella "instrumental in leading the technical efforts for several critical milestones such as the launch of Bing, new releases of MSN, and the integration of Yahoo! across Bing and adCenter." So it's safe to assume that Microsoft remains more than pleased with how Bing's doing. Nadella's promotion amounts to much more than a new office and title. Indeed, after spending 19 years with the company, Microsoft indicated, "Nadella will oversee the overall strategy, engineering, marketing and product development for Microsoft's server, tools and cloud platform efforts. This includes developing the technology road map and vision to drive adoption of the company's products, tools and services, and delivering the company's next generation of cloud solutions for business customers." Nadella's replacing Bob Muglia, who should help him make the transition before leaving Microsoft this summer. He says, "I see great opportunity for Microsoft to grow the business and also lead the way in the transformation of enterprise IT. I'm excited to work with such a high-caliber team to chart the path for our continued success today and growth in the future." Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/apqb6

Microsoft Search Head Gets Big Promotion

2011-02-10T04:29:00.001-08:00

Microsoft announced today that Satya Nadella has been promoted, gaining the title "President of Microsoft's Server and Tools Business." Nadella used to be a senior vice president, and was previously in charge of the Online Services Division. That made him responsible for some very important things, as a Microsoft statement called Nadella "instrumental in leading the technical efforts for several critical milestones such as the launch of Bing, new releases of MSN, and the integration of Yahoo! across Bing and adCenter."

So it's safe to assume that Microsoft remains more than pleased with how Bing's doing. Nadella's promotion amounts to much more than a new office and title.

Indeed, after spending 19 years with the company, Microsoft indicated, "Nadella will oversee the overall strategy, engineering, marketing and product development for Microsoft's server, tools and cloud platform efforts. This includes developing the technology road map and vision to drive adoption of the company's products, tools and services, and delivering the company's next generation of cloud solutions for business customers."

Nadella's replacing Bob Muglia, who should help him make the transition before leaving Microsoft this summer. He says, "I see great opportunity for Microsoft to grow the business and also lead the way in the transformation of enterprise IT. I'm excited to work with such a high-caliber team to chart the path for our continued success today and growth in the future."

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

See this Amp at http://amplify.com/u/apqb6

2011-02-09T05:42:00.001-08:00

More Yahoo Search BOSS Details Released http://amplify.com/u/apjbj

More Yahoo Search BOSS Details Released

2011-02-09T05:35:00.001-08:00

Sometime this summer, the latest version of Yahoo Search BOSS (Build Your Own Search Service) will launch, and on March 1st, Yahoo intends to provide lots more technical details. But this morning, Yahoo shared what many developers really need to know: pricing info, along with its search advertising and branding policies. We'll go ahead and paste Yahoo's full table of pricing info below so that you can have a look at it. It'll be pretty key in determining how everyone reacts to whatever else Yahoo has planned, after all. Here are the rest of the details the company released. A post on the Yahoo Search Blog stated, "We encourage BOSS developers to use Yahoo! Search advertising to build a sustainable business for their applications, and those qualifying for Yahoo! Search advertising will be served ads in their BOSS API calls. Through the Yahoo! and Microsoft Search Alliance, we believe we have a robust marketplace and search advertising platform that will meet customers' needs. In addition, we encourage developers to experiment with other advertising formats such as display." Yahoo's hoping all that will impress developers. If that's the case, its branding policy will then kick in and let the company put its name in front of more end users. The blog post indicated, "With the new version, we will be publishing Yahoo! branding guidelines for BOSS and will require all applications to include recognition of the Yahoo! brand. We want you to be able to leverage the Yahoo! brand to help signify the valuable platform on which your applications are built." Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/apjbj

More Yahoo Search BOSS Details Released

2011-02-09T05:34:00.001-08:00

Sometime this summer, the latest version of Yahoo Search BOSS (Build Your Own Search Service) will launch, and on March 1st, Yahoo intends to provide lots more technical details. But this morning, Yahoo shared what many developers really need to know: pricing info, along with its search advertising and branding policies.

We'll go ahead and paste Yahoo's full table of pricing info below so that you can have a look at it. It'll be pretty key in determining how everyone reacts to whatever else Yahoo has planned, after all.

Here are the rest of the details the company released. A post on the Yahoo Search Blog stated, "We encourage BOSS developers to use Yahoo! Search advertising to build a sustainable business for their applications, and those qualifying for Yahoo! Search advertising will be served ads in their BOSS API calls. Through the Yahoo! and Microsoft Search Alliance, we believe we have a robust marketplace and search advertising platform that will meet customers' needs. In addition, we encourage developers to experiment with other advertising formats such as display."

Yahoo's hoping all that will impress developers. If that's the case, its branding policy will then kick in and let the company put its name in front of more end users.

The blog post indicated, "With the new version, we will be publishing Yahoo! branding guidelines for BOSS and will require all applications to include recognition of the Yahoo! brand. We want you to be able to leverage the Yahoo! brand to help signify the valuable platform on which your applications are built."

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

See this Amp at http://amplify.com/u/apjbj

2011-02-08T04:30:00.005-08:00

Google hotpot spreads to a global scale http://amplify.com/u/apcda

Google hotpot spreads to a global scale

2011-02-08T04:30:00.003-08:00

When it comes to the world of modern technologies, Google has a thriving grasp of almost every major division. However, there are two “areas for improvement”: local, where Google’s failed Groupon bid and lack of features make it a weak competitor, and social, where the crash of Google Buzz positioned the company in the worst possible ways. However, there’s one Google feature that does a lot to establish a greater foothold in both these arenas. That service is Hotpot, and Google’s most recent addition to this information rich service is the spread of Hotpot into 38 languages and search engines around the globe. For those of you unfamiliar with Hotpot, the service is an evolution of Google Places. It adds image rich features and advanced rating systems to the local search aspect of Google. Few Google products, if any, have been released with such intensity; Google did a series of major release events in Portland, Oregon, and have followed this up with promotions across all other available channels. Several social features, including a “friends” component and business suggestions to friends rated highly, have been added since release. Further, Android phones that have Google Maps now automatically have a Hotpot widget that allows for easy local business location and rating. The recent Google announcement shows the service spreading even further than before. First, the search engine results page will now contain suggested businesses for any local searches. Second, the SERP suggestions and Hotpot itself are being spread to a global scale through translation into 38 languages. With a global scale, an even deeper focus on friends, and a strong company focus, there’s no doubt that Hotpot is one of the up-and-coming features for Google for 2011. Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/apcda

Google hotpot spreads to a global scale

2011-02-08T04:30:00.001-08:00

When it comes to the world of modern technologies, Google has a thriving grasp of almost every major division. However, there are two “areas for improvement”: local, where Google’s failed Groupon bid and lack of features make it a weak competitor, and social, where the crash of Google Buzz positioned the company in the worst possible ways. However, there’s one Google feature that does a lot to establish a greater foothold in both these arenas. That service is Hotpot, and Google’s most recent addition to this information rich service is the spread of Hotpot into 38 languages and search engines around the globe.

For those of you unfamiliar with Hotpot, the service is an evolution of Google Places. It adds image rich features and advanced rating systems to the local search aspect of Google. Few Google products, if any, have been released with such intensity; Google did a series of major release events in Portland, Oregon, and have followed this up with promotions across all other available channels. Several social features, including a “friends” component and business suggestions to friends rated highly, have been added since release. Further, Android phones that have Google Maps now automatically have a Hotpot widget that allows for easy local business location and rating.

The recent Google announcement shows the service spreading even further than before. First, the search engine results page will now contain suggested businesses for any local searches. Second, the SERP suggestions and Hotpot itself are being spread to a global scale through translation into 38 languages. With a global scale, an even deeper focus on friends, and a strong company focus, there’s no doubt that Hotpot is one of the up-and-coming features for Google for 2011.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.

See this Amp at http://amplify.com/u/apcda

The Daily: An e-Paper For The iPad

2011-02-03T05:29:00.005-08:00

Rupert Murdoch’s News Corp has launched The Daily, a e-paper-based daily newspaper exclusively for the iPad, and the early results are about what you’d expect: rich, iPad-friendly content delivered with a subscription-based model. In regards to The Daily, feelings of “meh” come from the product itself. While the newscycle is all over the launch, has anyone stopped to ask who wants this application? Even the most basic of iPad users surely understand that news can be gathered from a multitude of places, places even the iPad can access. As indicated, the e-paper is a subscription-based product. Users can either pay $40 a year or $.99 a week, and it will be available at iTunes. According to the BBC, The Daily will feature articles, graphics, and video designed to work with Apple’s tablet, as Apple’s preference for HTML 5-based videos continues unabated. Perhaps the biggest news is Apple’s use of a subscription model for the iPad. The BBC says: Apple has used the tie-up with News Corp to change the way it charges for subscriptions. It means that any publisher offering content via the iPad will have to use Apple's payment method, known as in-app purchase, which in turn means Apple will get a 30% share of the revenue made from any subscriptions. So while Rupert Murdoch’s launch gets all the publicity, Apple quietly positioned their subscription business model for their tablet to take even more developer money. That’s right, in order to get your subscription-based content on the iPad, you have to hand over 30 percent of your profits to Apple. The honor comes from Apple allowing your content to be on the iPad, I suppose. As for The Daily, Gizmodo has some more details about what subscribers get from the e-paper: • Over 100 pages of original news, life, entertainment, opinion and sports - • Every single day of the year • Original video content • A selection of articles read aloud • 360 degree photos you can explore by swiping • Immersive photography • Interactive charts, info-graphics and clickable ‘hot spots' • The option to save articles to read later • Web-friendly versions of articles you can share via Twitter, Facebook and email • In-app comments - including audio comments • Your local weather • Your favorite sports teams' scores, news and feeds • Crossword and Sudoku puzzles Apparently, in order to save the newspaper industry, the content needs to appear on tablet-based computing devices. Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us. http://amplify.com/u/aob63

The Daily: An e-Paper For The iPad

2011-02-03T05:29:00.003-08:00

Rupert Murdoch’s News Corp has launched The Daily, a e-paper-based daily newspaper exclusively for the iPad, and the early results are about what you’d expect: rich, iPad-friendly content delivered with a subscription-based model.

In regards to The Daily, feelings of “meh” come from the product itself. While the newscycle is all over the launch, has anyone stopped to ask who wants this application? Even the most basic of iPad users surely understand that news can be gathered from a multitude of places, places even the iPad can access.

As indicated, the e-paper is a subscription-based product. Users can either pay $40 a year or $.99 a week, and it will be available at iTunes. According to the BBC, The Daily will feature articles, graphics, and video designed to work with Apple’s tablet, as Apple’s preference for HTML 5-based videos continues unabated.

Perhaps the biggest news is Apple’s use of a subscription model for the iPad. The BBC says:

Apple has used the tie-up with News Corp to change the way it charges for subscriptions. It means that any publisher offering content via the iPad will have to use Apple's payment method, known as in-app purchase, which in turn means Apple will get a 30% share of the revenue made from any subscriptions.

So while Rupert Murdoch’s launch gets all the publicity, Apple quietly positioned their subscription business model for their tablet to take even more developer money. That’s right, in order to get your subscription-based content on the iPad, you have to hand over 30 percent of your profits to Apple.

The honor comes from Apple allowing your content to be on the iPad, I suppose.

As for The Daily, Gizmodo has some more details about what subscribers get from the e-paper:

• Over 100 pages of original news, life, entertainment, opinion and sports -

• Every single day of the year

• Original video content

• A selection of articles read aloud

• 360 degree photos you can explore by swiping

• Immersive photography

• Interactive charts, info-graphics and clickable ‘hot spots'

• The option to save articles to read later

• Web-friendly versions of articles you can share via Twitter, Facebook and email

• In-app comments - including audio comments

• Your local weather

• Your favorite sports teams' scores, news and feeds

• Crossword and Sudoku puzzles

Apparently, in order to save the newspaper industry, the content needs to appear on tablet-based computing devices.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

See this Amp at http://amplify.com/u/aob63