People Are Strange,So Test Your PPC Ads

To achieve the highest click-through rates for your PPC adverts, you need to ensure that your ad copy is laser-targeted and then conduct more testing than a Korean nuclear scientist. And then, once you have finished testing, you need to test some more.

You see, we are all smarter than Einstein’s underwear, but we actually have no idea which ads will really perform until we have tested them. I have lost count of the times I have been shocked that the ad I thought would underperform blasted the CTR’s of the other ads out of the water. This is because, in the words of Mr Jim Morrison, ‘People Are Strange’.



How Do I Test My PPC Ads?



This is how I do it:



I always run 4 ads per adgroup (making sure that with Adwords, your campaign settings are set to ‘rotate’ and not ‘optimise’), initially to find the best performing of the 4 and then to use that ad as my ‘control ad’.



Then, I duplicate the control ad another 2 times so that 3 of the 4 ads being rotated are my control ad, with one new ad being tested. I do this because if the new ad being tested bombs, it will only account for one quarter of impressions. I then replace the new ad and keep testing. Once a new ad out-performs my control ad, that ad becomes the control ad. Then, I continue to do this happily ever after.



You will be amazed at how well this works, and how it gradually increases your adgroups CTR.



If you aren’t doing this or something similar, you are a dunderhead, but I don’t mind because it leaves higher click-through rates  for the rest of us.









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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Yahoo! and Microsoft ready to Move Ahead with the Search Alliance http://amplify.com/u/a1hifg

Yahoo! and Microsoft ready to Move Ahead with the Search Alliance

Today Yahoo! and Microsoft are pleased to announce that we are ready to jointly proceed with transitioning of advertisers and publishers in Europe to the Microsoft Advertising adCenter platform as part of the global roll out of the Yahoo! and Microsoft Search Alliance. The European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.

Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers and better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.

The alliance has made significant progress since its launch: North American advertisers and publishers were transitioned to the Microsoft Advertising adCenter platform prior to the 2010 holiday season, the Asian expansion of our partnership was initiated through the implementation of a brand new combined search marketplace in India on September 30th and the algorithmic transition in all global markets across desktop and mobile, was successfully completed on October 18th.

Both companies have gathered many learning’s through these earlier milestones which can now be applied in Europe to ensure that advertisers and publishers enjoy a quality experience as their search advertising is consolidated in adCenter.

As we start combining Yahoo! and Microsoft search market places in Europe we will work closely with advertisers, publishers and developers on a customised plan designed to make the transition as easy and efficient as possible. Both companies will jointly begin working with most partners early in 2012, well in advance of their planned transition to adCenter.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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Microsoft, Yahoo & AOL Formally Announce Their Ad Partnership

Back in September, Microsoft, Yahoo and AOL held a meeting to discuss a potential advertising partnership, which would see the companies banding together to compete with Google. It appears that we’re about to see the fruits of that partnership.



Today, the three Internet giants announced a partnership officially, which it says will benefit advertisers, agencies, and publishers by providing “more efficient access to premium online ad inventory.”



The agreements among the companies will enable ad networks operated by each to offer one another’s premium non-reserved online display inventory to their respective ad customers.



The companies say that while advertisers can continue to partner across the Yahoo Network Plus, AOL’s Advertising.com and the Microsoft Media Network, each is differentiated by its capabilities around data, optimization, packaging and inventory. The partnership, they say, will enhance demand for and value of each party’s display ad offerings and provide better yield for publishers and advertisers.



“We’re thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats,” said Ross Levinsohn, Yahoo EVP of the Americas. “There has a been a significant shift in how inventory is bought and sold, and we’re now 100% focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners. “



“Enhancing choice and scale in today’s display advertising market is a rising tide that lifts all boats,” said Rik van der Kooi, Corporate Vice President of the Microsoft Advertising Business Group. “This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to and demand for high quality inventory. The fact that we’re joining together to offer this kind of access to quality yet each with our own differentiated ad offerings  is something that will benefit the market as a whole.”



“We are excited to be part of this partnership,” said AOL Chief Revenue Officer Ned Brody. “Today’s announcement sets in motion the opportunity for advertisers to achieve scaled solutions across premium publishers. This should reduce friction in the marketplace which will benefit both advertisers and publishers. And this partnership will take our existing Advertising.com partnerships with both Microsoft and Yahoo! to a new level.”









Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1hcer

Microsoft, Yahoo & AOL Formally Announce Their Ad Partnership http://amplify.com/u/a1hcer

eHow Not Affected By Google Update http://amplify.com/u/a1h6vg

eHow Not Affected By Google Update

Demand Media released its Q3 earnings report today, including a 25% revenue increase. Also in the report, it said that eHow.com is a top 20 site in the U.S., and had 71.5 million unique users worldwide in September.



On the earnings call, CEO Richard Rosenblatt ran down the latest on the company’s strategy, which of course consists of various content properties, social platforms, advertising and a domain registrar service. The company’s sites get 95 million uniques, he said.



“ehow was not affected,” by Google’s most recent freshness-related algorithm, he said.



You may recall that earlier this year, the company launched a content clean-up initiative for eHow. On the last quarter’s earnings call, the company reported that it had deleted about 300,000 eHow articles in addition to implementing its feedback tools and launching various partnerships.



There was no update on the number of articles deleted as of today, but he did say they are continuing to take more steps to improve content quality, including evolving Demand Studios, increasing the variety of content,new formats,rigorous fact checking, improved content recommendations, and applying things learned from its other content properties like LiveStrong and Cracked to eHow itself. This means taking select passion areas and tapping different kinds of content formats.



He said they’re reducing the volume of new text content by over 50%. That’s in line with the recent reduction in article assignments the company announced.



Rosenblatt also noted that they’re looking at expanding more internationally, adding that in the last two months, they launched eHow en Espanol and eHow Brazil.



The subject of that recent traffic glitch did come up. Rosenblatt reiterated that this was just a temporary technical server-related glitch that shouldn’t happen again. Everything was recovered.



The company has also emphasized its growing investment in video, including new YouTube channels, which they’ll start launching content for in early 2012.



Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

See this Amp at http://amplify.com/u/a1h6vg