Thursday, July 29, 2010

Peter Zmijewski

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. While studying Information Systems at the University of Melbourne, he wrote his first software application called Hot Chilli. Hot Chilli had a special feature which added special effects into web pages even before FLASH was introduced in the market.

Wednesday, July 28, 2010

See How Easily You Can Increase Your Paid Search CTR

See How Easily You Can Increase Your Paid Search CTR
Click through rate (CTR) is a means of measuring the success of an online advertising campaign. Increasing such will increase the quality search (QS) and decrease the budget of your ads, while increasing your sales. If you want to increase your click through rate (CTR), the following discussion will tell you the how to and what to do to improve your CTR.

Raising your CTR is a lot easier than you think. There a lot of ways to do this. An example of which is using combinations of "strong words" which also means strong calls to action.

Call to action is probably the most important for your ad text and even Google tells us to use it in AdWords. Research show that not having call to action in your ad text can cause your initial quality score to suffer.

Let's take into consideration some of the following “strong words” and see how they affect our ads by the emotion they evoke or generate a feeling of encouragement for a user to click your ad. Also, discover how that feeling generated can ultimately affect your conversion rate.

1. New
Say it loud, your potential customers either has your product or service already or still checking you out. Adding the “strong word” like “new” to your ad would definitely change the emotion of your potential customers. As an example, instead of “Dell Inspiron 11z” you can use “The New Dell Insipron 11z.” Which sounds stronger to you?

2. Save
Everybody wants to save something and everyone wants to save MONEY. Let your potential customers know they are saving while using your service or product. A discounted product or service is always appreciated by anyone.

3. Easy
We live in a time of information technology and we always go for the easier option of doing things. Your potential customers would want to know how buying from you would make their lives easier than buying from your competitors. In the terms of fulfillment, you may include text such as: Easy access, User friendly, Easy to use, Easy upgrade, etc.

4. Free
This is the most common word that a customer would want to see on your ad. Customers love seeing free offers such as free access to your system even for a certain time only. If you could throw in other freebies, it would be even better. When offering something for free, make sure that you also clearly state conditions for it. This can be your unique selling point or proposition.

There are a lot of “strong words” that you can use to improve our ad and generate feelings that would make your potential customers buy from you and not from your competitors. You may also come up with your own strong emotional words that you think would be relevant & effective for your ad.

For you to come up with the best and most effective ad, turning to KeywordSpy’s ad copy feature would be the best move for you. Ad copies of domains are made available including important analytics such as keywords used, ROI, CPC, etc. Having this data will enable you to see which ads are effective. Using the advanced export tool will allow you to download the results and save it with the proper format for your campaign, be it for Google, Yahoo or Bing. So data on which ads are effective + “strong words” are what you need to formulate and post the best ad out there. Coming up with the right, attractive ads will definitely help you improve your CTR and Quality Search, which will lead to increase of your sales and correct budget spending.

Now is the time for you to create that effective ad which will get noticed and get clicked.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.

Adwords: What You Often Forget To Do

Much of us would like to venture into the world of Adwords. After all, it is very enticing and there are a lot of profits to be made. However if not done wisely, we can experience blunders in our quest. Below, we shall know the different things people overlook while doing their campaign:

Definitely, this is no Paul the Octopus stunt wherein you get it right every time. Not saying though that a boneless tentacle wonder can outsmart you in any endeavour—even he had to practice his craft.

With this in mind, we now shall enumerate the different things people overlook while doing their campaign:

Disregarding match types
The inexperienced PPC bidder would merely just get a broad match type for the PPC campaign and nothing else. By exploring other match types, you can get more visibility of ads and reach more searches. You don’t have to stick to the formula way of getting to your clicks, and you also help your CTR in the process.

Not actively bidding
You would mostly go with the status quo bidding, but getting ahead of the competition is much trickier than that. Craftiness is a plus when it comes to bidding for position. While you are aiming to get exposure on the search engines, you would also like to convert web viewers, and do so at the least costly price.

Failure to get words with potentially high CTR
You may not know it, but that spur of the moment ad copy you placed in your Adwords account? It probably wasn’t the stroke of genius you thought it was. You need to recognize that there are words that simply can do it for you in ads, especially when attracting customers. The impact of a “the” in the placement of your ad is definitely more than just a mere “a”. (Case in point: Ä New Dell Android Phone””, compared to “The New Dell Android Phone”) Similarly, the use of terms “guaranteed”” and free” in ad copies—coupled with a creative spin on the part of the PPC implementer—effectively capture the attention of leads. So, homework in this area is strongly suggested.

Not having a converting landing page
Okay, so you wrote the perfect ad. But what if the page it leads to is a flop? Some people after being attracted to ad, may just be turned off by the page they are led to, thus not enabling the conversion desired. In this case, you must test the landing page the ad goes to. Make modifications appearance-wise and text-wise, and consider including other features such as surveys just to keep the attention of the customer. Not only will it benefit your click through performance, it will also have a hand improving your quality score, or relevancy rating for your site for any given keyword.

Not testing ad position
Getting the top spot for ads is a very desirable thing for advertisers. However, because of the high cost of trying to achieve this, it can have negative implications. In other words, it’s better to get more for a maxed out total profit less total profit cost figure. If you bid at a lower price, yet manage to get a hefty amount of customers, you can establish a truly profitable campaign.

Not considering having your ads show up for some certain parts of the day.
Yes, it could be taxing at times having to schedule impressions for an ad. But doing so may also result in high clicks for those certain parts of the day, and high ROI for ad placement can be gotten by appearing for a selected number of times and converting for those few times. So experiment with this if you’ve the time.

Not doing a regular check-up to monitor performance of keywords.
One cannot afford to be stagnant when doing a check-up of keyword over specific parts of the week. You must know the terms that are still getting you on sites, as well as those which aren’t. Doing split tests will help you. Be dynamic in changing up the keywords and creation of ad copies for a more desirable overall CTR and quality score.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.

KeywordSpy for SEO Research

To be successful a website requires traffic. Having the most creative, beautiful and efficient pages in the global marketplace does no good if nobody knows it's there. Having great content doesn't necessarily get you the highest ratings in the search engines.

Search Engine Optimization, SEO, is a growing necessity for today's online entrepreneurs. It is a simple fact that high rankings are likely to bring more visitors to your site. Search Engine Marketing, SEM, is taking the place of routine ad campaigns. Terms like PPC, Pay Per Click, and CPC, Cost Per Click, have joined ROI, return on investment, in the advertising lexicon. Sprinkling the correct keywords throughout the content of your pages is a requirement for top online sales and website promotion.

As always, a good ad strategy works better if you know what the competition is doing. KeywordSpy is a keyword research tool that can help you pick the best keywords to push your PPC rates higher with a lower CPC and turn your SEM into a profitable enterprise.

One important KeywordSpy feature is their daily updating procedure. You know that you are getting the most recent data when you use KeywordSpy as your keyword tool. Whether you search by domain name, keywords, ad copies or destination URL, you can pinpoint exactly what your competitors are doing in SEO quickly with no hassles.

This keyword tool has a unique system of indexing PPC keywords, affiliate keywords or related terms and phrases to give you the best combination for your ad campaign. Perhaps the most important KeywordSpy feature is the size of its data base. It is undeniablythe official Keyword research tool for internet traffic these days.

Another important KeywordSpy feature is their flexible system of filters that let you choose exactly what data you want to export, making the most efficient use of your time and increasing your SEM success. You only download the data you actually intend to use, whether you need the keywords with the highest Search Volume or the ones with high Organic Position, you can specify them via ultra flexible sorting feature that KeywordSpy handily provides.

Much to the delight of local advertisers, KeywordSpy also covers the PPC and SEO data of various countries in the globe. So you’re not just limited to the Google advertising data in the United States, since you can even browse the PPC keywords being used in South Africa, India or Brazil. Currently, KeywordSpy supports over 30 countries in its platform and each country has a keyword database. The KeywordSpy Team is even adding more countries every now and then so they can cater data from different geographical points in the seven continents of the globe.

In the fast paced world of E-commerce, the ability to make on-the-fly changes to your keyword strategy is crucial. Because it is web based, you can access your account from any computer anywhere and know immediately what your rankings are and what you need to do to improve them.

Sign up today for a free trial. You will soon see what a great advantage KeywordSpy gives you in your SEO efforts. No other keyword research tool can compare.

Peter Zmijewski is the founder and CEO of You can find more information about him at