What is the big difference between developing your website with Search Engine Optimization in place or by adding it on later? Will the results be the same? SEO is all about attracting traffic to your website. SEO can attract targeted people that are searching for your services or products. Keywords are the heart and soul of any SEO strategy. You need to do proper keyword research and select phrases that are highly relevant to your business and have good traffic volume. These are the phrases that people will be typing into Google to find your business. 99% of searchers online starts with a question and the web is all about information. What if you can provide answers to the people that are looking for your services or expertise?