Friday, December 10, 2010

Do’s and Don’ts in Running an Online Business

The growth of online marketing is exponential as we are in the age of Information Technology. Computer speed doubles approximately every two years as stated in Moore’s Law. This trend has continued for more than half a century and is not expected to stop until 2015 or later as stated on Wikipedia based on the work of Gordon E. Moore the co-founder of Intel. If you are knowledgeable in computers then you are very much capable of handling your own online business.

The internet is widely used for internet exchange nowadays.  Most people don’t need go to malls because they can do online shopping. A wide variety of products are now being sold and made available online. The best thing about it, you only have to do a few clicks, pay online and have your desired product delivered directly at your doorstep. In order to sell products online or send out information regarding products available at retail shops, certain systems and software, online business owners engage in online marketing.

If you are into marketing, try to do it online as it may also work for you. I have summarized a few do’s and don’ts in running or even starting your own online business and I hope this would be of help to you in your journey to online marketing success.


• Start as an affiliate marketer; promote other people’s products or services. This is by far the easiest way for you to generate traffic and start to attract visitors to your site. Promote their products and services and get commissions on every sale you get.

• Examine the details and do your homework. Don’t just invest your time on looking for free manuals or e-books that you see on the net, it does not always give you the right information that you will need. You should choose a high quality study course and make sure it is fine-tuned or well-researched.

• Use time saving tools that are designed for your own benefit. There are a lot of online marketing tools, take advantage of them and use them wisely. Take a look at KeywordSpy as an example, an advanced keyword research tool that can surely give you the information you would need for your online business. You may even already begin accessing it through free trial.

• Cut your spending both personally and within your business whenever it is possible, but don’t stop investing in technology or pursuing your marketing plans.

• Keep things simple and watch out for scams. Never start at the more complex methods of this business, start with the basics and make sure that the method you are following is authentic. Scams are every where, you better watch out for them.


• Believe in everything that you see online, there are a lot of scams roaming around. Be cautious and be sure that everything is authentic before you decide.

• Jump from one method or technique to another. This is a common mistake for newbies not only in online business but I think in everything. Most of us jump on another strategy immediately which is a waste of time and effort. Before you decide to use a specific method or technique, you must research well, gather the information you need and everything will just go smoothly.

• Stop conversation online, or socialize online like Twitter or any other social network. This will help you generate more traffic by gaining followers and leading them to your site. You may also derive a lot of recent information/industry updates from these sites.

• Compete with large company if it wont fit your budget. These markets are harder to penetrate since your competitors are having larger budget than what you have. Start on the market that you can afford, use your budget wisely.

• Loose your patience. Online marketing is not an overnight progress. It means that you won’t generate traffic in an instant.  You have a lot of competitors and most of them are aspiring to be the top ranked advertisers in major search engines just like you are. Be patient enough to wait and update everything that needs update.

These are just few of the many things that will you have to keep in mind for your online business. You will also benefit more if you widen your knowledge and understanding of what online marketing is. Use your time wisely and invest your money for the good of your business.

Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.

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