1. What are your goals for the project?
This sounds like an obvious question, but being able to communicate clearly your reasons for wanting a blog design will be extremely helpful for your designer, and will contribute to a more successful project.
I recommend having one or two main goals or objectives. Then, if necessary, create a subset of several more. I want my blog to look better,” or “I want my blog to be more visible.” Neither of these goals are specific enough to help us create a great blog design, so it’s my job to ask more specific questions at that point.
2. Which sites do you like? What do you like about them?
Having a list of sites and blogs that you like and can reference is a huge help to your designer. This doesn’t mean that you have to have examples of sites that you want to copy, or sites that you like everything about—actually, the contrary is true. The best thing to do is gather sites that you like specific elements of. For example, you could really like the header of one site, the color scheme of another site, and the footer of yet another site.
3. What’s your budget?
Have a budget in mind for your project—this may determine who you hire. There are many possibilities for designing a blog interface, and a wide range of pricing options.
4. What’s your timeline?
The timeline for the creation of a custom blog design comes down the schedule of the person or company doing the creative work. Designers usually have lead times of at least a couple weeks for starting new projects.
5. Which sites has the designer created that you like?
There is no doubt that you have selected several possible designers for your project, and that you have selected them at least in part because of their past work. It’s important that you can identify which sites they have done that you like, and what you like about them, for referencing purposes when you are speaking with the designer.
Whichever route you choose to go through agency, freelancer, 99designs.com just remember that the more thought and work you put into the project before approaching designers, the more successful your project is going to be. Getting a custom blog designed can be a headache or a great experience, but fortunately you can do a lot to influence which way the project goes.
Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com
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