Monday, November 21, 2011

Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas

It seems like the controversial Google Panda update has gone beyond its traditional English market updates and went on to conquer other markets. We all remember how Google Panda was feared in America when it struck just a few months ago, and the dreary results it promised local users, as it invalidated the black hat techniques of many web content makers and re-ranked search results based on a new criteria especially designed according to site trustworthiness.

Now there also have been updates in other markets, and, as it was announced that there would be algorithmic search improvements as well for different languages. Such a change would have an impact of  6 - 9% of queries to some degree that will be noticeable to a user. This will be quite low compared to the first launch of Panda, which has made an effect on 12% of English queries, to some degree.

There already has been a big growth for rankings in markets abroad, and this has been proven to be more greatly profitable for years to come. With this in mind, the Google Panda update has seemed to be something a lot of people could pick up on. As things seem to be on track for Google, one could let down their guard easily. But success has proven not to be lasting. In diversifying your optimization efforts and pinning your focus on different traffic channels, algorithm switches could be handled.

Now that you have noticed such a trend for SEO updates, it may be time for you to strengthen your SEO campaign using a strong and effective keyword research tool. KeywordSpy, for example, indexes data from different nations, and covers different languages as a result. In that manner, you can get the words you need. You could spot keywords used by websites based in countries as far as Sweden and Malaysia, as well as find out keywords that are strong in the languages used in those nations, so such is a possibility.

Keep in mind though, that just like what happened in the US regarding the update, you need to concentrate on solidifying your content, and using the keywords in making your content more searchable. Make sure you address all the questions presented earlier in the Google Panda criteria just as discussed in prior write-ups, and you stand a lesser risk of getting affected in the search engine standings.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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