Today Yahoo! and Microsoft are pleased to announce that we are ready to jointly proceed with transitioning of advertisers and publishers in Europe to the Microsoft Advertising adCenter platform as part of the global roll out of the Yahoo! and Microsoft Search Alliance. The European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.
Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers and better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.
The alliance has made significant progress since its launch: North American advertisers and publishers were transitioned to the Microsoft Advertising adCenter platform prior to the 2010 holiday season, the Asian expansion of our partnership was initiated through the implementation of a brand new combined search marketplace in India on September 30th and the algorithmic transition in all global markets across desktop and mobile, was successfully completed on October 18th.
Both companies have gathered many learning’s through these earlier milestones which can now be applied in Europe to ensure that advertisers and publishers enjoy a quality experience as their search advertising is consolidated in adCenter.
As we start combining Yahoo! and Microsoft search market places in Europe we will work closely with advertisers, publishers and developers on a customised plan designed to make the transition as easy and efficient as possible. Both companies will jointly begin working with most partners early in 2012, well in advance of their planned transition to adCenter.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.