It’s great to have a list of things to do, but it’s even more useful to know what not to do.Some of the pitfalls that I was warned away from include:
- Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too.
- Don’t wait to start your list. This was the most commonly reported newbie mistake even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.
- Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.
- Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met it’s the only way you’ll be able to offer a better solution.
- Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain but others will remember you, and want to follow.